Brian T. O'Neill is a designer, advisor, and founder of Designing for Analytics, an independent consultancy which helps companies turn analytics and ML into indispensable decision support applications. For over 20 years, he has worked with companies including DellEMC, Global Strategy Group, Tripadvisor, Fidelity, JP Morgan Chase, ETrade and several SAAS startups. He has spoken internationally, giving talks at O'Reilly Strata, Enterprise Data World, the International Institute for Analytics Symposium, Predictive Analytics World, and Boston College. Brian also hosts the highly-rated podcast, Experiencing Data, where he reveals the strategies and activities that product, data science and analytics leaders are using to deliver valuable experiences around data. In addition to consulting, Brian is also a professional percussionist and has performed at Carnegie Hall and The Kennedy Center. Follow him on Twitter (@rhythmspice) and join his mailing list at https://designingforanalytics.com/list.