Maybe your application or product looks "like an engineer built it." Worse, nobody is using it. They feel it's too complicated, and you know you need to simplify. The data is great, but you don't want to overwhelm the user with too much information too. The possible UI design and data viz choices are endless. What should you do next?
Imagine having clarity on how to move forward
I've spoken to most of you. The data scientists. The analytics practitioners and leaders. The engineers. The technical product managers. The sales team. The UX designers. Lots of titles, but similar challenges: making the data simple, useful, and valuable.
I know your struggles around making decision support applications usable. The details matter, yet you can't overwhelm the user either. Your data/tech is good, but people aren't able to see the value of your data to take action on it.
Imagine having a set of clear next steps delivered to you live, in just an hour, so your design, product, dashboard or other effort can move forward. Imagine the time and money you can save if you don't go down the wrong path, building out technology for a solution no customer wants or needs. Imagine getting validated that you were on track to begin with, and having the confidence to keep doing what you've been doing.
Speak with a seasoned product designer and specialist in analytics and data products
- I've been a product/UX/UI designer for over 20 years, working with nimble startups and household names like DellEMC, Fidelity, JP Morgan Chase, and Tripadvisor.
- I have spent 1000s of hours advising clients and helping leaders to not just deliver better user experiences but to get better business value out of design
- I'm one of the few (if not only) designers who has spoken frequently at major international data science and analytics conferences including O'Reilly Strata, Predictive Analytics World, The International Institute for Analytics Symposium, and others.
When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the [new Apptopia analytics] product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.
When Brian came on board, he helped us significantly accelerate our design efforts and meet our major enterprise clients’ expectations and deadlines. We have gotten a lot of mileage out of his work, and we've received good responses from our customers. I can’t recommend him enough.
How it Works & What to Expect
Once you submit your payment, you’ll receive a link to schedule a 60 minute appointment in my calendar over Zoom. You are welcome to record the call for future reference.
I’ll give you clear, actionable advice that you can put into action immediately. Some recommendations may be tactical; others strategic, but you'll walk away knowing actionable steps you can take to get on track. You can ask me just about anything, but most people ask about:
- Spot data visualization, dashboard, and UI questions
- Reviewing product/UX strategy ideas before committing fully
- Improving engagement with AI/ML models, particularly around interpretability, clarity, and trust
- Guidance for UX and design leaders on what they need to know about AI/ML/analytics
- How to scale design and product mindset in an analytics or data science group
- Running an independent consulting firm
Brian’s questioning of our business and user objectives for a new video analytics SAAS–prior to any discussion of design solutions–was a bit unusual for me. In fact, I’ve rarely met anyone with a process like his. That said, by the time we started negotiating with Brian, we had already decided to work with him. One of the key capabilities Brian brought to the table was the ability to help us distinguish between "vanity" analytics and "actionable” analytics, so that our service’s data was always presented in a way to help users actually make better business decisions. In the end, the prospects to whom we showed Brian’s designs were wowed by the extremely clean and elegant presentation of our video analytics, and we got excellent feedback that this design was much better than the existing, highly established players in this space. At that point, we knew our main business challenge would be sales access, and not product quality. If I needed to develop a design strategy for another analytics product or service in the future, I wouldn’t hesitate to call Brian first.
I had the opportunity to listen to Brian as a guest on the latest UI Breakfast podcast this Saturday while I was cleaning up around the apartment, and I found myself rewinding a few times to make sure it sunk in. It was the first time in a while I have heard someone describe so succinctly the value of using data in a thoughtful and impactful way. The 86 number and doughnut example was felt all too close to home. I feel like a lot of my job is explaining and pitching the importance of not just using all the fancy design tools because it's cool and some organizations can (which is awesome, there's a lot of great design out there!) but really being thoughtful about these choices and making sure they bring value to the person at the end of the system making decisions or using the design. I'm a big proponent of simplicity. Altogether, it really spoke to me!
Pricing and Scheduling Your Call
The call is $599 and come with a 100% money-back guarantee (see below). After purchasing, I will send a link to book a call in my calendar.
Questions? Email me at email@example.com.
100% Money-Back Guarantee
I'm confident you'll get at least one piece of actionable advice out of our time. If you don't feel you did, I'll give you all of your money back, no questions asked.