Group Coaching with Brian

An ice skater pushing another skater learning to skate

Now open for registration. First session: June 6, 2024

Are you an AI/ML or analytics leader dealing with one or more of these data product challenges?

The non-technical challenges of creating valuable data products  is often the biggest struggle.

You want to apply product-oriented methods to your work—but your org makes it hard.

You know how to build ML models, dashboards, reports, and tools—but it’s hard to quantify the value created.

You've heard UX design and data product management can help—but applying these skills to your situation is hard?

You read, listen to podcasts, and go to conferences—but you really could use some outside help?

Imagine if you or your team could:

  • Routinely produce data products that get used, create impact, and have quantifiable value
  • Design simpler dashboards and UI/UXs on your own
  • Be seen as a strategic asset in your org for creating desirable ML/Analytics solutions
  • Extract unarticulated needs from stakeholders and users to go beyond the “requirements”
  • Influence which of your org’s problems get solved with data products, and how
  • Get your team or org on board with working in a product-oriented way

Group Coaching with Brian

My newest, cost-effective way to get periodic, live UI/UX design and strategy help on your data products from me and your coachee peers.

Pilot Start Dates:

  • Registration: now open
  • Slack opens: June 3, 2024
  • First live coaching call: June 6, 2024

Format (How Coaching Works):

  • Group Size:
    During the pilot, a max of of (20) individuals will be allowed into Group Coaching.
  • (2) Live video calls per month. Each session with Brian will go a max of (2) hours (probably 60-90 minutes) and has two parts:
    • Part 1: AMA - Participants submit questions prior to the call in writing and Brian answers them (in AMA / “ask me anything” style format) so all participants’ questions get answered. If there are a lot of questions on a call, I will try to order them logically by topic so you can tune into the parts most relevant to your situation.
    • Part 2:  Join our group discussion immediately following the AMA, where we open the video call to two-way dialog, follow-up questions and comments/contributions from the cohort.
    • Privacy/Confidentiality - all coaching participants must agree to my Code of Conduct and privacy policy.

🗓️ Call Schedule

  • Pilot start dates are here
  • 1st and 3rd Thursday of each month @ 12pm ET. Priority will be given to ensuring all questions in Part 1 are answered first. We may adjust schedule during pilot, depending on the time zones of subscribers.
  • Dates/times may move occasionally, but I will generally provide weeks of advance notice if they do. I’ll provide a shared calendar to subscribe to with all upcoming dates.
  • Calls on US National holidays will be rescheduled.

Other Benefits:

  • ▶️ On-demand video archive with previous calls' transcripts, searchable text, and "skip-to-my-question" capability if you miss a live session.
  • 💬 Dedicated Slack room (opening immediately) for help from Brian, peer support, and celebrating wins between live calls. All text communication takes place in Slack. Access Slack via browser or app.

Launch Pricing

Choose a subscription from as low as ~$11/day per member:


$349 /month
  • Full access to Group Coaching for 1 person
  • Cancel plan any time.
  • Ability to pause your plan once every quarter.
  • No surprise charges—you'll get notified 3 days before your plan renews.


$999 every 3 mos.
  • Includes all benefits of Monthly plus:
  • (1) free license of Designing Human-Centered Data Products — my self-guided video course—valued at $549
  • Save $48 compared to Monthly


$1,999 every 6 mos.
  • All benefits of Monthly plus:
  • (1) free license of Designing Human-Centered Data Products — my self-guided video course—valued at $549
  • (1) free 1x1 Brainpicking Call w/ Brian each billing cycle—valued at $699
  • Save $95 compared to Monthly

Want a coupon code for $100 off?

Subscribers to my weekly Insights mailing list can get $100 off their first payment. All you have to do is agree to a brief 1x1 feedback call with me during the pilot. To get the code:

  1. Subscribe to my list here and then:
  2. Reply to the welcome email I send all new subscribers. In your reply, mention your interest in the Group Coaching feedback discount.

100% Money-Back Guarantee

During the first 45 days, if you are not happy for any reason, I'll refund your entire purchase. Just DM me in Slack and request your refund.

Pilot Price Guarantee Until June 3, 2024

If you sign up by June 3, 2024, your plan price is guaranteed for as long as I run Group Coaching—assuming you haven’t canceled or paused your subscription longer than 1 month. Your plan's next renewal will be adjusted to “current pricing” if you’ve paused longer than 1 month and pricing has changed since you signed up.

Additional Terms, Benefits, and Discounts

  • Cancel any time—see the FAQ for details.
  • Pause your subscription up to once every quarter. Note that pricing may increase if you remained paused more than 1 month. See the Price Guarantee section above.
  • Easy Payment Options: Apple + Google Pay, credit/debit card, Stripe link, bank transfer, or Cash App.
  • Special Discount for Teams of 6+: If you have a team of 6 or more people who want to join Group Coaching quarterly or half-yearly, you can save 10%. Email me for a coupon code.

What Happens After I Subscribe?

  • Watch for an email with some intake questions where I'll ask you what you're working on, your near-term goals, and the types of things for which you most want coaching help.
  • You will also get an email to join the Slack with additional onboarding instructions.
  • During the pilot, your plan will be paused until the Slack room officially opens so you are not billed for time during the pilot registration window.


(Subscribe) Free Strategy Tips on Designing Human-Centered AI, ML, and Analytics ProductsAbout Your Coach, Brian T. O'Neill

Brian O'NeillBrian T. O'Neill is the Founder and Principal of Designing for Analytics, an independent consultancy helping technology leaders turn their data into valuable data products. He is also the founder of The Data Product Leadership Community.  Brian has helped launch several enterprise software companies (Apptopia,, Akorri) and has consulted with DellEMC, Tripadvisor, Fidelity, NetApp, Roche, Abbvie, and the City of Los Angeles. Brian also hosts the Experiencing Data podcast, advises for MIT Sandbox Innovation Fund, and leads a double life as a professional percussionist where he's played with The Who and Donna Summer. Read more

Not ready to join today?

Join my free Insights mailing list and I'll send you weekly dispatches on increasing adoption of ML and analytics products, data product UX design, and data product management.


Just email me at

Note: Pricing and other details are subject to change without notice, however my list subscribers are first to know about changes and special offers.

Photo by davisco on Unsplash.