My Services (Work With Me)

Custom Engagements

Enterprise Software • Data Product Strategy • AI, ML, and Analytics • Intelligent Products

My premium offering for software & data leaders

Analytics, machine learning, and engineering without good UX design often results in a technically right, but effectively wrong solution. I help companies create innovation data products that actually produce tangible value.

Most enterprise customers don't want data or analytics. They want actionable decision support.  Furthermore, not every design problem is a data visualization problem.  Machine learning models introduce new UX concerns that must also be dealt with if AI is to deliver value. From data privacy and model transparency to the probabilistic nature of predictive analytics, it's even more critical to ensure these data-driven applications are human-centered.

If you're looking to improve the look and feel, utility, or usability of your data product, app, dashboard or algorithm, book a free Discovery Call with me and I'll help you explore what it might take to get things on track.

Contact me for pricing.

Questions? Let's Talk!

Brian T. O'Neill (bio)
Founder and Principal

brian@designingforanalytics.com
1.210.538.4237
@rhythmspice

[Brian is] the reference for a great designer

I always considered you as the reference for a great UX designer so your name still comes up from time to time.

Omri KesselOmri Kessel
VP & GM Cloud Insights Software Business
NetApp

Brian's designs and recommendations significantly shifted people’s excitement and expectations about our technology. He understands data.

A big concern when you’re introducing new technology to your staff and clients is making sure they will want to use it. We were concerned about the ease of use and appeal of a new survey data platform we were introducing, but Brian was really able to understand our challenges quickly. His design and recommendations significantly shifted people’s excitement and expectations around it. A big reason why we hired Brian is because he understands data, and the new design he created will only help reinforce GSG’s brand as being innovative and ahead of the curve. My team has been really impressed with Brian's ideas and the simplicity of the designs he created. I definitely recommend him!

Michelle WoodruffMichelle Woodruff
VP of Practice Operations
Global Strategy Group

UI / UX Design Audit

For Enterprise Data Products, AI Applications, BI Dashboards & Analytics Solutions

Do customers or business stakeholders struggle to perceive the value of your data product or model, despite significant data science and technical investment?

Are you seeing low user engagement with a SAAS analytics product, internal analytics service, custom data product, or other AI / decision support tool?

Price: $12k

Brian brings a very high floor in terms of end results. The worst possible end result they will get from him is so much higher than what most designers can provide at their best.

When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the [new Apptopia analytics] product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.

Jonathan KayJonathan Kay
COO, Apptopia

Get an actionable remediation plan in ~1 week:

Plus, you'll receive retainer access to me to ask questions about the audit.

90-Minute Strategy Call

Maybe your application or product looks "like an engineer built it." Worse, nobody is using it. They feel it's too complicated, and you know you need to simplify. The data is great, but  you don't want to overwhelm the user with too much information too. The possible UI design and data viz choices are endless, and UX is such a gray area. What should you do next?

Price: $599

I have learned more about analytics from Brian than all the books, articles and thought leaders in the space…

I have learned more about analytics from Brian than all the books, articles and thought leaders in the space through his posts on LinkedIn and the amazing content from his website. Brian has a wealth of knowledge that can save you years of failed dashboard designs and a framework to help any user see the value of your product. I look forward to each session and growing the value of our product with his guidance.

Pedram FaedPedram Faed
Director of Analytics
Tekion

Actionable Advice, Right Now

Purchase access, and get a link to schedule a call with me immediately.

Instructor-Led Seminar

Designing Human-Centered Data Products

A 10-week program for data product leaders seeking to turn technology outputs into useful, usable, valuable outcomes. Join a public cohort, or your team can work with me privately: 

If you or your team are making data products, services, or solutions that are going to involve human users making decisions and taking actions with the information, then you're already doing design—even if you don't see it that way today.  While it's getting easier to technically build AI solutions, predictive models, and data products, what eludes many software and data professionals is how to get these solutions into production, make the product resonate with customers and delight the stakeholders who only care about value and outcomes.

My Seminar is available publicly twice a year, or privately for your team on your schedule. Learn more:

Prices begin at $3,995/individual for public sessions (teams & private training also available)

I would absolutely highly recommend Brian's seminar. Without a doubt.

I hadn’t heard of Brian before, but I had been enjoying his podcast and way of thinking, and on a leap of faith, I decided to bring him in to train my data science and analytics managers and leads. And after completing our first training, I can safely say there is no risk associated with this seminar. One of my goals was to change my team’s mindset about putting users at the center of our work, and I am already starting to see a positive change, though a long journey ahead of us. You get some tangible, real-world tools that are practical and applicable, so it’s not just “theoretical.” My head of data science also now sees UX and design as a must-have in his team’s advanced analytics projects, not a nice-to-have. I would absolutely highly recommend the seminar without a doubt, and plan to have more of my team take the seminar in the future

Omar KhawajaOmar Khawaja
Head of BI & Analytics
Roche Diagnostics

[Seminar Student] Switching my mindset from outputs to outcomes was a total game changer for me.

“Brian's more practical, targeted approach in this seminar has been very beneficial as it was focused specifically on designing data products with UX in mind. It’s not every time you can meet someone, ask questions and get useful responses, and I was able to do that in Brian’s seminar. In addition to realizing some of the common mistakes I had been making, I also had a big aha moment: understanding outcomes versus outputs. This is more valuable than some of the tactical things because you shift your frame of mind and it’s a total game changer. The way you interact with your users and develop and deliver a solution completely changes. That’s the power of that wisdom. I’ll be referring back to the content and videos from the seminar now and again, and I’d definitely recommend this seminar to other technical product managers.

Meenakshi SharmaMeenakshi Sharma
Technical Product Manager, AI/ML
Wayfair

Next Public Session Starts October 4, 2021

Want a reminder email when registration opens?
Get on the early-access list. 

Self-Guided Video Course

Designing Human-Centered Data Products

My video course is a self-guided version of my instructor-led Seminar that includes all of the same curriculum without a cohort of other students or a live instructor. If you are good with self-directed learning, do not need other students to help motivate you, and are looking to work at your own pace, this course is the best option to learn a collection of step-by-step design methods you can apply immediately to produce useful, usable, engaging data products that deliver practical decision support. You can also download and keep the videos (via Vimeo) and the written module content (Word Docs).

Price: $450

So far, the [Self-Guided Video] Course has been an eye opener for me…

Michelle WoodruffKrishna Narayan
Product Managment Lead, AI/ML
Workday

Browse the curriculum and details of the course

My (8) video modules will give you practical design advice you can apply today. Access the course any time.

Mastermind Pods

Enroll in my private community for proponents of human-centered AI/ML, analytics, & data products.

You're not the only one thinking that user experience is central to successful analytics, data science and data products.

Maybe you are curious what other firms are doing to put users at the center of data projects and products. Furthermore, you might be wondering if your challenges are unique, or if somebody has already solved the problems you face trying to drive adoption of analytics and data products.

There are others just like you–so why not join them?

WaveRider Tier: $2k/year
WaveMaker Tier: $6k/year

Next Enrollment Begins Sep. 1, 2021

Want a reminder when enrollment opens again?
Get on the early-access list

Design Strategy Talk & Team Discussion

How can design help data-driven organizations and leaders produce outcomes instead of outputs? Find out from a professional performer—without your audience falling asleep.

Change sometimes begins with inspiration. If you believe your data science, analytics, or BI team needs a dose of inspiration about customer-centricity, human-centered design and UX that looks beyond data visualization, considering hiring me for a 45-minute private talk (online) with your org, followed by a 60-minute traditional and reverse Q/A discussion.

In my talk, we'll look at the mistakes I see data-driven software teams making, how design helps produce actionable insight and decision support, and what aspects of intentional design a team can be practicing right away. Immediately following the talk, we'll open it up for Q/A and a lively discussion—so your team's culture can take the first step towards changing how it builds data products. That's right: I'll also be asking your team the questions they need to hear and projecting the responses live in real-time.

And why would I be a good speaker for your organization?

I'm consistently rated highly as a speaker (view testimonials), probably in part due to my professional background in music as a drummer/percussionist. I've performed in front of audiences of over 100,000 people, host a 5-star podcast on Apple Podcasts, and have spoken to groups both large and small. My inspiring style mixes fun, sarcasm, passion, and the occasional tambourine solo. Why? Because the data alone won't convince anyone! These talks also work well as a precursor to my private training Seminar.

Brian created real awareness…well-attended talk with solid interaction and attendance…I am certain we delivered value to our IIA clients and community members.

Brian has spoken several times for IIA, most recently as the key guest on a webinar we hosted on "AI Product Management". The topic is hyper relevant, so naturally it was a well-attended talk with solid interaction and excellent retention. Despite the challenges of Covid-19, "Zoom fatigue," and the summer time slot, over 80% of our registrants stayed until the end. Brian created a real awareness around the importance of product design and management as critical functions in the deployment of human-centered data products, AI solutions, and analytics. I also appreciated how he made the talk more engaging by allowing one of our clients from Steelcase to reflect on his own experience applying several of the strategies for which Brian advocated. In the end, I am certain we delivered value to our IIA clients and community members.

Drew Smith Drew Smith
VP - Analytics Leadership Consortium
International Institute for Analytics

Request pricing and check availability

Email me to discuss scheduling, pricing, and for any questions.

Contact Brian

Questions? Let's Talk!

Brian T. O'Neill (bio)
Founder and Principal

brian@designingforanalytics.com
1.210.538.4237
@rhythmspice