Hello data/product leader! I only teach my online seminar—Designing Human-Centered Data Products—twice a year, and the next session starts July 13, 2020. Learn More or Register Now as a team or individual. I'm also giving my next webinar July 8th on Crowdcast.

My Services (How to Work With Me)

Read my bio

I am a consulting product designer who helps companies design innovative human-centered data products powered by data science & analytics. Many analytics products, AI solutions, and machine learning applications fail in the last mile where human interaction is required. However, good product and UX design can prevent this. It accelerates and informs technology implementation and can ultimately make your product indispensable.

If your data-driven software has humans in the loop, you know it is critical that the interfaces and UX be attractive, simple, intuitive, and valuable. They must provide decision support in the right form, at the right time. I can help you get this right, or you can take one of my training offerings and learn to do it yourself.

While I love helping organizations envision new data-driven products, I also help companies improve the look and feel, usability, and utility of existing solutions so that the value to your customer is obvious and indispensable. These can include cloud-based SAAS intelligence products, AI/ML products, IOT/hardware-based analytics, and monitoring applications.  

Details on these services are outlined below, and I look forward to working with you, just as I have with companies including:

TripadvisorDell EMCAccenture
Token ReportMeYouHealthElysium DigitalFuture of Music CoalitionkPoint

UI/UX Design for Data Products and ML Applications

Innovative software design for decision support applications that are powered by advanced analytics

Customer tolerance for poor software design continues to dwindle. Even within enterprises, users expect simple, trustworthy, engaging sofware that is as easy to use and intuitive as the mobile apps they are accustomed to using every day. I help companies design indispensbale data-driven software applications, dashboards, and products so that your investments in analytics, machine learning, and engineering actually produce tangible value.

Data products require special design attention. Most customers don't want analytics. They want actionable decision support. Furthermore, not every design problem is a data visualization problem.  Machine learning models introduce new UX concerns that must also be dealt with if AI is to deliver value. From data privacy and model transparency to the probabilistic nature of predictive analytics, it's even more critical to ensure these data-driven applications are human-centered.

If you're looking to improve the look and feel, utility, or usability of your data product, app, dashboard or algorithm, book a free Discovery Call with me and I'll help you explore what it might take to get things on track.

Pricing for custom projects vary.
See below for packaged service offerings.

Questions? Let's Talk!

Brian T. O'Neill (bio)
Founder and Principal



The new design Brian created will only help reinforce GSG’s brand as being innovative and ahead of the curve…

A big concern when you’re introducing new technology to your staff and clients is making sure they will want to use it. We were concerned about the ease of use and appeal of a new survey data platform we were introducing, but Brian was really able to understand our challenges quickly. His design and recommendations significantly shifted people’s excitement and expectations around it. A big reason why we hired Brian is because he understands data, and the new design he created will only help reinforce GSG’s brand as being innovative and ahead of the curve. My team has been really impressed with Brian's ideas and the simplicity of the designs he created. I definitely recommend him!

Michelle WoodruffMichelle Woodruff
VP of Practice Operations
Global Strategy Group

Design Strategy Roadmap

There is no reason to spend a ton of time and money designing or implementing a product, vendor tool, or application without knowing what the design is supposed to do, who it should serve, and what value looks like to you and your users.  

Before you can effectively design anything, you need a strategy.

If you're creating a new data product, solution, or software application, and you're having trouble envisioning what the design and UX strategy needs to be to ensure that customer value is going to be created, my Strategy Roadmapping service can help.  Beginning with a diagnostic, I'll help you solidify your business objectives, user needs, success metrics, and design requirements into a single concise document that will help your entire team to get on the same page about what success looks like, and what the UX needs to be to realize that success. This service is typically the starting point of all of my custom consulting engagements, but I have turned it into a standalone service so that you can use the designer of your choice to help you implement the strategy (i.e. you are not tied to using me to do the implementation).  You also get (4) weeks of retainer access to me to help you implement the strategy.

Price: $18k

Get an actionable strategy in ~1 week

In addition to the strategy, you'll also get (4) weeks of retainer access to me.


I wouldn’t hesitate to call Brian for design strategy…

Brian’s questioning of our business and user objectives for a new video analytics SAAS–prior to any discussion of design solutions–was a bit unusual for me. In fact, I’ve rarely met anyone with a process like his. That said, by the time we started negotiating with Brian, we had already decided to work with him. One of the key capabilities Brian brought to the table was the ability to help us distinguish between "vanity" analytics and "actionable” analytics, so that our service’s data was always presented in a way to help users actually make better business decisions. In the end, the prospects to whom we showed Brian’s designs were wowed by the extremely clean and elegant presentation of our video analytics, and we got excellent feedback that this design was much better than the existing, highly established players in this space. At that point, we knew our main business challenge would be sales access, and not product quality. If I needed to develop a design strategy for another analytics product or service in the future, I wouldn’t hesitate to call Brian first.

Rohit SharmaRohit Sharma
Managing Director, North America
kPoint Technologies

Strategy Retainer

Get 24-7 Access to Me

Designing useful, usable, beautiful data products customers find indispensable is challenging. Learning things the hard way can be extremely costly.  Your ML, data science, analytics, or engineering efforts need to show results, and if there are humans in the loop, then how you design the last mile experience can have a huge impact on your ability to produce value. You don't want to produce a technically correct, but effectively wrong solution that produces little to no value, and that's where my retainer engagements come in. Get access to my 24+ years of design and business experience so that your data products, enterprise applications, visualizations, and machine learning models are human-centered and capable of producing the user engagement and business outcomes you seek.

Price: $15k/month (quarterly/semi-annual discounts available)

Design and data product strategy advice—on demand

Participation is extremely limited.

Interface Design Audit

For Data Products, BI Dashboards & Analytics Apps

Do customers or business stakeholders struggle to perceive the value of your data product or model, despite significant data science and technical investment?

Are you seeing low user engagement with a SAAS analytics product, internal analytics service, custom data product, or other AI / decision support tool?

Got a data product, analytics solution, or model in production, but customers aren't seeing the value the way you had hoped? There may be a gap between what you think is tremendously insightful data and how they are experiencing it.  Similarly, your data visualizations may be conveying evidence, but not the conclusions your customers need. A look and feel you are not confident in can also significantly affect how much customers trust the data you are showing them.  And, predictive models can be highly technically accurate, but see low or no engagement because they aren't trusted or don't naturally compliment the workflow of your customers. Learn:

  • Why your data product, application or service isn't getting the adoption you seek
  • Why users may not be seeing the valuable insight you believe your data contains
  • Where your service creates unwanted friction
  • Why your solution may not be "selling itself"
  • ...and what to do about it!

Price: $12k

Get an actionable remediation plan in ~1 week:

Plus, you'll receive retainer access to me to ask questions about the audit.


I can’t recommend Brian enough…

When Brian came on board, he helped us significantly accelerate our design efforts and meet our major enterprise clients’ expectations and deadlines. We have gotten a lot of mileage out of his work, and we've received good responses from our customers. I can’t recommend him enough.

Alex BeletskyAlex Beletsky
COO and Co-Founder

Instructor-Led Online Seminar

Designing Human-Centered Data Products

If you're making a data product, service, or solution that is going to involve human users making decisions and taking actions with the information, then you're already doing design—even if you don't see it that way today.  While it's getting easier to technically build AI solutions, predictive models, and data products, what eludes many technical people is how to get these solutions into production, make the product resonate with customers and delight the executive stakeholders who want to see an ROI on their data investments.

This online seminar is currently limited to 25 participants at a time, and is focused on "learning by doing" with a group of fellow participants. It was designed specifically with data strategists, data product leaders, and business stakeholders in mind and will give you a collection of step-by-step design methods you can apply immediately to produce useful, usable, engaging data products that deliver practical decision support. In addition to the cohort of students (in Slack), the seminar includes twice-weekly Q/A session via live video chat to help guide you through the pre-recorded video and text modules. Special team-based pricing is also available (please email me).

Price: $2,995/person (also available for teams)

Check availability, curriculum, pricing and more:

See when the seminar is running next.


[Seminar Student] Brian's process was holistic and internally consistent

"I never had fully appreciated the level of integration and the number of different disciplines required to arrive at a thoughtful piece of analysis that properly communicates the evidentiary support for my argument…What I like about Brian's seven step process is that it is holistic and internally consistent. Each piece builds off of the previous pieces…and Brian presents it as a repeatable process…There are a lot of things about designing UI things I just never would have thought of.

I think the people who will probably get the most benefit out of Brian's seminar will be people who are more senior level people. Junior people are just not being asked to deal with the entire lifecycle, which is what the seminar is about."

Brian ClancyBrian Clancy
Managing Director
Logistics Capital & Strategy

Self-Guided Video Course

Designing Human-Centered Data Products

My video course is a self-guided version of my instructor-led Seminar that includes all of the same curriculum without a cohort of other students or a live instructor. If you are good with self-directed learning, do not need other students to help motivate you, and are looking to work at your own pace, this course is the best option to learn a collection of step-by-step design methods you can apply immediately to produce useful, usable, engaging data products that deliver practical decision support. You can also download and keep the videos (via Vimeo) and the written module content (Word Docs).

Price: $325

Browse the curriculum and details of the course

My (8) video modules will give you practical design advice you can apply today. Access the course any time.


[Seminar Student] a very solid framework to get started on design for data solutions

It's a quick and accessible snapshot of how to think about user design for data solutions products. You can go deep in UX design, you can talk about data solutions, but how do you combine the two in a very digestible way? I think it’s a very solid framework to get started. I would definitely recommend the seminar.

Wendy RobertsWendy Roberts
Manifold (AI Engineering Consultancy)


Since design is a team sport, my workshops help data science, analytics, and product/business leaders learn how to work together to deliver useful outcomes with data, instead of just outputs.  I offer half-day, full-day, and two-day formats at conferences or in private settings.  Engineering or architecture leads are also welcome to join these sessions if they are involved in coming up with the strategy and customer experience. Example workshops:

  • The 1-Page, Same-Page Strategy Document - how to produce a useful, one-page product design strategy document for a product or initiative that will align the data/tech teams with their business/product counterparts around a common set of desired outcomes
  • Design for machine learning and AI (from algorithm design to UI/UX)
  • Turning vague requests for AI/ML into actionable data problems centered aroud real human needs/opportunities
  • Accelerating a data product MVP with prototyping and sketching skills
  • Conducting Problem-Finding Research and Usability Evaluations  - learn how to do qualitative research and test your solutions for usability, utility, and value
  • Turning IOT data and hardware telemmetry into useful performance monitoring applications and decision support experiences

Contact me about conducting a workshop

In your email to me, let me know which options you're interested in, where you are located, and when you're looking to do the workshop.

Keynotes & Speaking

I can inspire and educate your product/business and technical teams to start focus their analytics, AI, and data science work around people instead of technology. My keynotes center around the core thing that organizations should be focused on when creating data products, AI models, and analytics solutions: useful, usable decision support. We'll look at the mistakes I see teams making, visual before/after examples, and discuss the business, customer, and ethical impacts of the design choices that teams make. If you're company is making applications, tools, or products with data, then you're already doing design—my keynotes will inspire your teams to start being deliberate in how they make design choices.  I'm consistently rated highly as a conference speaker, probably in part due to my professional background in music as a drummer/percussionist. I've performed in front of audiences of over 100,000 people, and spoken to groups both large and small. My inspiring style mixes fun, sarcasm, seriousness, and the occasional tambourine solo.  Here are some of my past speaking engagements.

Check Availability:

Use the form on my speaking page to inquire about me speaking.

Executive Sessions

I help executives and managers figure out how human-centered design helps data science, AI, and analytics initiatives to succeed. In private briefings and working sessions, I will share some of the common reasons data products fail, how to integrate human-centered design into, and explore new strategies or data products your company is working on (or should be!)   These sessions are tailored to the organization’s specific needs and dilemmas. They vary from hour-long briefings to multi-day sessions exploring new strategies, the human-centered design process, and product concepts.


Brian’s session was great…

Data science practitioners need to have the non-technical skills to be effective collaborators with business/product stakeholders. Brian’s session was great, relevant, and on the mark for our audience of technical people and business sponsors."

Randy Guse Randy Guse
Director of Enterprise Analytics: AI and ML Research/Strategy
Optum (UnitedHealth Group)

Contact me about an executive session:

In your email to me, please let me know the approximate date you want to do the session, where you are located, and the audience.

Contact Brian

Questions? Let's Talk!

Brian T. O'Neill (bio)
Founder and Principal