My Services (Work With Me)
My name is Brian T. O'Neill, and I help data product leaders like you turn machine learning and analytics into simple, innovative decision support software.
Most leaders come to me when their data-driven application, intelligent software product, IOT or analytics/BI solution is not seeing adoption or producing business value. It's either too hard to use, hard to sell, or is simply ignored—despite significant technology investment.
With AI and ML propogating quickly, you might also be dealing with user trust, model intrepretability, and ethics considerations—and you don't want these human factors to prevent the great data science and engineering work you spent months on from producing value. On top of usability, utility and look-and-feel, it's a lot to get right.
However, you need to get the user experience right. Why?
Because poor UX directly impacts your ability to produce business value with data-driven technology.
The value of a human-in-the-loop data product or decision support application is highly dependent on whether the target users will adopt it, use it, and find it indispensable.
Customers want decision support, not data. They need it at the right time, the right place, and presented in a way that makes sense to them.
As such, value is not unlocked if your customers won't or can't use your service.
You don't get points for "technically right, effectively wrong." Your 98% accurate model? It's meaningless if the AI is dependent on a human to take the next step—and they won't.
So, what can you do?
Stop focusing on data alone. Focus on the last mile first. Apply a human-centered design and a product mindset. And most importantly, leverage the power of empathy.
Wondering how to do this?
Not sure about what type of help you need?
Schedule a free Discovery Call and I'll help point you in the right direction.
Companies I've Helped:
Custom Product Design (UI/UX) for AI, ML, and Analytics Applications
My premium offering for leaders seeking in-depth help designing indispensable data-driven software
Customer tolerance for poor software design continues to dwindle. Even within enterprises, users expect simple, trustworthy, engaging sofware that is as easy to use and intuitive as the mobile apps they are accustomed to using every day. I help companies design indispensbale data-driven software applications, dashboards, and products so that your investments in analytics, machine learning, and engineering actually produce tangible value.
Data products require special design attention. Most customers don't want analytics. They want actionable decision support. Furthermore, not every design problem is a data visualization problem. Machine learning models introduce new UX concerns that must also be dealt with if AI is to deliver value. From data privacy and model transparency to the probabilistic nature of predictive analytics, it's even more critical to ensure these data-driven applications are human-centered.
If you're looking to improve the look and feel, utility, or usability of your data product, app, dashboard or algorithm, book a free Discovery Call with me and I'll help you explore what it might take to get things on track.
Pricing for these types of design engagements varies, however I usually recommend we begin with a fixed-price Strategy Engagement.
Brian's designs and recommendations significantly shifted people’s excitement and expectations about our technology. He understands data.
A big concern when you’re introducing new technology to your staff and clients is making sure they will want to use it. We were concerned about the ease of use and appeal of a new survey data platform we were introducing, but Brian was really able to understand our challenges quickly. His design and recommendations significantly shifted people’s excitement and expectations around it. A big reason why we hired Brian is because he understands data, and the new design he created will only help reinforce GSG’s brand as being innovative and ahead of the curve. My team has been really impressed with Brian's ideas and the simplicity of the designs he created. I definitely recommend him!
Design Strategy Roadmap
You wouldn't build a house without a blueprint. Data-driven software works the same way.
There is no reason to spend a ton of time and money designing or implementing AI, ML or analytics software without knowing exactly what the design is supposed to enable, who it should serve, and what value looks like to you and your users.
Before you can effectively design anything involving humans-in-the-loop, you need a strategy.
Brian’s questioning of our business and user objectives for a new video analytics SAAS–prior to any discussion of design solutions–was a bit unusual for me. In fact, I’ve rarely met anyone with a process like his. That said, by the time we started negotiating with Brian, we had already decided to work with him. One of the key capabilities Brian brought to the table was the ability to help us distinguish between "vanity" analytics and "actionable” analytics, so that our service’s data was always presented in a way to help users actually make better business decisions. In the end, the prospects to whom we showed Brian’s designs were wowed by the extremely clean and elegant presentation of our video analytics, and we got excellent feedback that this design was much better than the existing, highly established players in this space. At that point, we knew our main business challenge would be sales access, and not product quality. If I needed to develop a design strategy for another analytics product or service in the future, I wouldn’t hesitate to call Brian first.
Get an actionable strategy in ~1 week
In addition to the strategy, you'll also get (4) weeks of retainer access to me.
Get 24-7 Access to Me
Price: $15k/month (quarterly/semi-annual discounts available)
Design and data product strategy advice—on demand when you need it.
Participation is extremely limited.
Interface Design Audit
For Software Data Products, AI Applications, BI Dashboards & Analytics Solutions
Do customers or business stakeholders struggle to perceive the value of your data product or model, despite significant data science and technical investment?
Are you seeing low user engagement with a SAAS analytics product, internal analytics service, custom data product, or other AI / decision support tool?
When Brian came on board, he helped us significantly accelerate our design efforts and meet our major enterprise clients’ expectations and deadlines. We have gotten a lot of mileage out of his work, and we've received good responses from our customers. I can’t recommend him enough.
Get an actionable remediation plan in ~1 week:
Plus, you'll receive retainer access to me to ask questions about the audit.
Designing Human-Centered Data Products
If you're making a data product, service, or solution that is going to involve human users making decisions and taking actions with the information, then you're already doing design—even if you don't see it that way today. While it's getting easier to technically build AI solutions, predictive models, and data products, what eludes many technical people is how to get these solutions into production, make the product resonate with customers and delight the executive stakeholders who want to see an ROI on their data investments.
Available publicly twice a year, or privately for your team on your schedule. Learn more:
Price: $2,995/person for public seminar (private and public team-based pricing available)
"I never had fully appreciated the level of integration and the number of different disciplines required to arrive at a thoughtful piece of analysis that properly communicates the evidentiary support for my argument…What I like about Brian's seven step process is that it is holistic and internally consistent. Each piece builds off of the previous pieces…and Brian presents it as a repeatable process…There are a lot of things about designing UI things I just never would have thought of.
I think the people who will probably get the most benefit out of Brian's seminar will be people who are more senior level people. Junior people are just not being asked to deal with the entire lifecycle, which is what the seminar is about."
Next Public Seminar Starts October 19th
Check availability, curriculum, pricing and more.
90-Minute Strategy Call
Maybe your application or product looks "like an engineer built it." Worse, nobody is using it. They feel it's too complicated, and you know you need to simplify. The data is great, but you don't want to overwhelm the user with too much information too. The possible UI design and data viz choices are endless, and UX is such a gray area. What should you do next?
Brian brings a very high floor in terms of end results. The worst possible end result they will get from him is so much higher than what most designers can provide at their best.
When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the [new Apptopia analytics] product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.
Actionable Advice, Right Now
Purchase access, and get a link to schedule a call with me immediately.
Self-Guided Video Course
Designing Human-Centered Data Products
My video course is a self-guided version of my instructor-led Seminar that includes all of the same curriculum without a cohort of other students or a live instructor. If you are good with self-directed learning, do not need other students to help motivate you, and are looking to work at your own pace, this course is the best option to learn a collection of step-by-step design methods you can apply immediately to produce useful, usable, engaging data products that deliver practical decision support. You can also download and keep the videos (via Vimeo) and the written module content (Word Docs).
Browse the curriculum and details of the course
My (8) video modules will give you practical design advice you can apply today. Access the course any time.
Enroll in my private community for proponents of human-centered AI/ML, analytics, & data products.
You're not the only one thinking that user experience is central to successful analytics, data science and data products.
Maybe you are curious what other firms are doing to put users at the center of data projects and products. Furthermore, you might be wondering if your challenges are unique, or if somebody has already solved the problems you face trying to drive adoption of analytics and data products.
There are others just like you–so why not join them?
WaveRider Tier: $2k/year
WaveMaker Tier: $6k/year
Elevate your team's knowledge of human-centered design & UX for data products in 12 to 48 hours
Since design is a team sport, my workshops help data science, analytics, and product/business leaders learn how to work together to deliver useful outcomes with data, instead of just outputs. I offer half-day, full-day, and two-day formats at conferences or in private settings. Engineering or architecture leads are also welcome to join these sessions if they are involved in coming up with the strategy and customer experience. Example workshops:
Inquire about a workshop
In your email to me, let me know which options you're interested in, where you are located, and when you're looking to do the workshop.
Keynotes & Speaking
How can design help data-driven organizations and leaders produce outcomes instead of outputs? Find out from a professional performer—without your audience falling asleep.
I can inspire and educate your product/business and technical teams to start focus their analytics, AI, and data science work around people instead of technology. My keynotes center around the core thing that organizations should be focused on when creating data products, AI models, and analytics solutions: useful, usable decision support. We'll look at the mistakes I see teams making, visual before/after examples, and discuss the business, customer, and ethical impacts of the design choices that teams make. At the end of the speaking portion, we can also host a Q/A session or open discussion with the attendees.
If you're company is making applications, tools, or products with data, then you're already doing design—my talks will inspire your teams to start being deliberate in how they make design choices. I'm consistently rated highly as a conference speaker, probably in part due to my professional background in music as a drummer/percussionist. I've performed in front of audiences of over 100,000 people, and spoken to groups both large and small. My inspiring style mixes fun, sarcasm, seriousness, and the occasional tambourine solo.
Data science practitioners need to have the non-technical skills to be effective collaborators with business/product stakeholders. Brian’s session was great, relevant, and on the mark for our audience of technical people and business sponsors."
Use the form on my speaking page to inquire about me speaking.
Discover the value and process of integrating human-centered design into your organization.
I help executives and managers figure out how human-centered design helps data science, AI, and analytics initiatives to succeed. In private briefings and working sessions, I will share some of the common reasons data products fail, how to integrate human-centered design into, and explore new strategies or data products your company is working on (or should be!) These sessions are tailored to the organization’s specific needs and dilemmas. They vary from hour-long briefings to multi-day sessions exploring new strategies, the human-centered design process, and product concepts.
Contact me about an executive session:
In your email to me, please let me know the approximate date you want to do the session, where you are located, and the audience.