UI / UX Design Audit
Are your users complaining about your existing data-driven product, analytics app, or enterprise SAAS? Or worse, are they simply silent?
Do customers or business stakeholders struggle to perceive the value of your data product or model, despite significant data science and technical investment?
If you're a commercial SAAS product, are your renewals at risk? Are you hearing negative feedback about your UI/UX during sales demos?
You need a remediation plan: what to fix, when to fix it, and how to fix it—so customers will find your solution indispensable. The UI/UX Design Audit is just that—a complete diagnostic of your existing solution followed by a plan that outlines quick, tactical UI changes you may be able to start making immediately, and the strategic-level UX improvements you need to make to realize your business and customer objectives.
Companies like us, we don’t have design eyes, right, or want to invest in a design group. Our biggest fear [going in] was that [the Interface Design Audit and Remediation Plan] wouldn’t necessarily be actionable. And, the good news was that it was actionable. Separate from being an expert, Brian was able to describe things in ways that really made us understand. I would absolutely tell everybody about this service. You should reach out to Brian because he does good stuff!
Get an actionable remediation plan in 1-2 weeks:
Plus, you'll receive retainer access to me to ask questions about the audit.
The Design Blueprint
Are you redesigning or crafting a new data product, decision support app, or analytics app? Need to get your UX and design right from the start?
Maybe you've done it before: you spent months or even years building out all the data pipelines and engineering requirements that would be required to enable some future application or product that never quite gets out the door. Why? Because nobody really understood the KPIs that mattered. Or how customers would need to interact with your ML model to believe it. And when you did find out what users really wanted or needed, it was too late to course correct. "Just ship it."
If you've lived through this before and don't want to repeat the process of building a technically right, effectively wrong ML and analytics product, my Design Blueprint service can help.
The Blueprint will provide you with a strategic roadmap that defines what customers really need, what the UX should look like, and the design and/or research work you need to do to ensure your future data product actually produces the outcomes you seek. Plus, your engineering, data science, and technical leaders will be much more informed about the tech they really need to build to enable a product that makes a difference, gets used, and produces value.
Brian’s questioning of our business and user objectives for a new video analytics SAAS–prior to any discussion of design solutions–was a bit unusual for me. In fact, I’ve rarely met anyone with a process like his. That said, by the time we started negotiating with Brian, we had already decided to work with him. One of the key capabilities Brian brought to the table was the ability to help us distinguish between "vanity" analytics and "actionable” analytics, so that our service’s data was always presented in a way to help users actually make better business decisions. In the end, the prospects to whom we showed Brian’s designs were wowed by the extremely clean and elegant presentation of our video analytics, and we got excellent feedback that this design was much better than the existing, highly established players in this space. At that point, we knew our main business challenge would be sales access, and not product quality. If I needed to develop a design strategy for another analytics product or service in the future, I wouldn’t hesitate to call Brian first.
Get an actionable strategy in 1-2 weeks
Plus get (2) weeks of my Advisory Retainer access so you have time to plan how you'll implement the blueprint when it's done.
Good answers, fast. Monthly, 24-7 access to me about designing indispensable data products.
Designing useful, usable, beautiful data products customers find indispensable is challenging. Learning things the hard way can be extremely costly. Your ML, data science, analytics, or engineering efforts need to show results, and if there are humans in the loop, then how you design the last mile experience can have a huge impact on your ability to produce value. You don't want to produce a technically correct, but effectively wrong solution that produces little to no value, and that's where my retainer can help if you think you're going to have design, UI/UX, research, product, or strategy questions along the way.
A retainer with me is intended to give one person—you—access to me when you need good advice or answers, and you need them quickly. You are leveraging my 25+ years of design and business experience so that your data products, enterprise applications, visualizations, and ML/AI solutions are human-centered and capable of producing the user engagement and business outcomes you seek.
Brian brings a very high floor in terms of end results. The worst possible end result they will get from him is so much higher than what most designers can provide at their best.
When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the [new Apptopia analytics] product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.
Need access now? Let's talk.
My availability for this service is extremely limited. Inquire here:
1-Hour Brain Picking Call
Want to pick my brain about a challenging issue with one of your data products? Maybe you have people, process, or technology issues standing in the way of delivering great UX to your users and customers? Do you just need a fresh, objective pair of eyes and ears to listen, mirror, and provide you with advice about how to move forward?
Why not pick my brain for an hour? Easy online scheduling, and it's 100% guaranteed or your money back.
I have learned more about analytics from Brian than all the books, articles and thought leaders in the space…
I have learned more about analytics from Brian than all the books, articles and thought leaders in the space through his posts on LinkedIn and the amazing content from his website. Brian has a wealth of knowledge that can save you years of failed dashboard designs and a framework to help any user see the value of your product. I look forward to each session and growing the value of our product with his guidance.
Actionable Advice, Right Now
Purchase access, and get a link to schedule a call with me immediately.
My 10-week seminar for data product leaders seeking to create innovative, useful, and usable data products. Private and public training available.
Designing Human-Centered Data Products is my flagship training offering for individuals and teams seeking to produce human-centered data products that get used and generate value.
If you or your team are making data products, services, or solutions that are going to involve human users making decisions and taking actions with the information, then you're already doing design—even if you don't see it that way today. While it's getting easier to technically build AI solutions, predictive models, and data products, what eludes many software and data professionals is how to get these solutions into production, make the product resonate with customers and delight the stakeholders who only care about value and outcomes. The seminar is available publicly twice a year (~March and ~Oct), or privately for your team on your schedule:
Price: $3,995/individual for public sessions. Contact me for Private Seminar pricing.
“I hadn’t heard of Brian before, but I had been enjoying his podcast and way of thinking, and on a leap of faith, I decided to bring him in to train my data science and analytics managers and leads. And after completing our first training, I can safely say there is no risk associated with this seminar. One of my goals was to change my team’s mindset about putting users at the center of our work, and I am already starting to see a positive change, though a long journey ahead of us. You get some tangible, real-world tools that are practical and applicable, so it’s not just “theoretical.” My head of data science also now sees UX and design as a must-have in his team’s advanced analytics projects, not a nice-to-have. I would absolutely highly recommend the seminar without a doubt, and plan to have more of my team take the seminar in the future”
“Brian's more practical, targeted approach in this seminar has been very beneficial as it was focused specifically on designing data products with UX in mind. It’s not every time you can meet someone, ask questions and get useful responses, and I was able to do that in Brian’s seminar. In addition to realizing some of the common mistakes I had been making, I also had a big aha moment: understanding outcomes versus outputs. This is more valuable than some of the tactical things because you shift your frame of mind and it’s a total game changer. The way you interact with your users and develop and deliver a solution completely changes. That’s the power of that wisdom. I’ll be referring back to the content and videos from the seminar now and again, and I’d definitely recommend this seminar to other technical product managers.”
Next Public Session Starts March 28, 2022
Private team training is available year-round.
Self-Guided Video Course
Designing Human-Centered Data Products
My video course is a self-guided version of my instructor-led Seminar that includes all of the same curriculum without a cohort of other students or a live instructor. If you are good with self-directed learning, do not need other students to help motivate you, and are looking to work at your own pace, this course is the best option to learn a collection of step-by-step design methods you can apply immediately to produce useful, usable, engaging data products that deliver practical decision support. You can also download and keep the videos (via Vimeo) and the written module content (Word Docs).
Browse the curriculum and details of the course
My (8) video modules will give you practical design advice you can apply today. Access the course any time.
Design Strategy Talk & Team Discussion
How can design help data-driven organizations and leaders produce outcomes instead of outputs? Find out from a professional performer—without your audience falling asleep.
Change sometimes begins with inspiration. If you believe your data science, analytics, or BI team needs a dose of inspiration about customer-centricity, human-centered design and UX that looks beyond data visualization, considering hiring me for a 45-minute private talk (online) with your org, followed by a 60-minute traditional and reverse Q/A discussion.
In my talk, we'll look at the mistakes I see data-driven software teams making, how design helps produce actionable insight and decision support, and what aspects of intentional design a team can be practicing right away. Immediately following the talk, we'll open it up for Q/A and a lively discussion—so your team's culture can take the first step towards changing how it builds data products. That's right: I'll also be asking your team the questions they need to hear and projecting the responses live in real-time.
And why would I be a good speaker for your organization?
I'm consistently rated highly as a speaker (view testimonials), probably in part due to my professional background in music as a drummer/percussionist. I've performed in front of audiences of over 100,000 people, host a 5-star podcast on Apple Podcasts, and have spoken to groups both large and small. My inspiring style mixes fun, sarcasm, passion, and the occasional tambourine solo. Why? Because the data alone won't convince anyone! These talks also work well as a precursor to my private training Seminar.
Brian created real awareness…well-attended talk with solid interaction and attendance…I am certain we delivered value to our IIA clients and community members.
Brian has spoken several times for IIA, most recently as the key guest on a webinar we hosted on "AI Product Management". The topic is hyper relevant, so naturally it was a well-attended talk with solid interaction and excellent retention. Despite the challenges of Covid-19, "Zoom fatigue," and the summer time slot, over 80% of our registrants stayed until the end. Brian created a real awareness around the importance of product design and management as critical functions in the deployment of human-centered data products, AI solutions, and analytics. I also appreciated how he made the talk more engaging by allowing one of our clients from Steelcase to reflect on his own experience applying several of the strategies for which Brian advocated. In the end, I am certain we delivered value to our IIA clients and community members.
Request pricing and check availability
Email me to discuss scheduling, pricing, and for any questions.
Enterprise Software • Data Product Strategy • AI, ML, and Analytics • Intelligent Products
My premium offering for software and data leaders
Analytics, machine learning, and engineering without good UX design often results in a technically right, but effectively wrong solution. I help companies create innovation data products that actually produce tangible value.
Most enterprise customers don't want data or analytics. They want actionable decision support. Furthermore, not every design problem is a data visualization problem. Machine learning models introduce new UX concerns that must also be dealt with if AI is to deliver value. From data privacy and model transparency to the probabilistic nature of predictive analytics, it's even more critical to ensure these data-driven applications are human-centered.
If you're looking to improve the look and feel, utility, or usability of your data product, app, dashboard or algorithm, book a free Discovery Call with me and I'll help you explore what it might take to get things on track.
Brian's designs and recommendations significantly shifted people’s excitement and expectations about our technology. He understands data.
A big concern when you’re introducing new technology to your staff and clients is making sure they will want to use it. We were concerned about the ease of use and appeal of a new survey data platform we were introducing, but Brian was really able to understand our challenges quickly. His design and recommendations significantly shifted people’s excitement and expectations around it. A big reason why we hired Brian is because he understands data, and the new design he created will only help reinforce GSG’s brand as being innovative and ahead of the curve. My team has been really impressed with Brian's ideas and the simplicity of the designs he created. I definitely recommend him!
Have a unique need? Let's talk:
No selling, no pitching. Bring your questions and I'll do my best to point you in the right direction.