Free Insights on Turning ML, AI, and Analytics Into Indispensable Decision Support Applications and Products

Nobody wants another technically right, effectively wrong solution. As a software leader, your analytics/ML/AI technology is only good if you're delivering a positive outcome, not just an output

My resources below will help you learn how to begin applying human-centered design to produce indispensable data-driven software.

Are customers not getting the value out of your data product, analytics SAAS, or decision support application?

My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.

Want to learn how to design engaging data products your customers and stakeholders will use and value?

My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.

🎧 Podcast

Free Webinars

See my Speaking page for samples.

🔍 Article Search

Browse by Topic

📖  Reading

Browse my reading list.

📽  Videos

Subscribe to my YouTube Channel to see conference talks, sample UI/UX audits, and more.

Watch Conference Talks

Recent Articles by Brian

Is your product producing automated insights/recommendations based on…fluff?

By Brian T. O'Neill

Ah, fluff. It’s a great word, and it was actually born in its marshmallow form just a mile away in Somerville, MA. There’s even a fluff festival. A few weeks ago, we talked about the various levels of maturity that an … Read more Is your product producing automated insights/recommendations based on…fluff?

Here’s one of the simplest ways to simplify complex analytics

By Brian T. O'Neill

This design “no-no” appears almost every time a new client [with a product that displays analytics] asks me to review their UI/UX. More often than not, I’m not provided with any relevant user tasks/usage contexts by which I can do my … Read more Here’s one of the simplest ways to simplify complex analytics

What happens when you use templates for dashboards and analytics products?

By Brian T. O'Neill

I hear it all the time on Quora, in real life, and from clients: “What BI tool should we use to visualize our data? Is there a good dashboard template you know of?” When it comes to designing analytics products … Read more What happens when you use templates for dashboards and analytics products?

Maybe your product’s problem is information *underload*

By Brian T. O'Neill

We’ve all heard about information overload, and the paradox of choice. Don’t you love those thai menus with every type of sauce, noodle, and protein, all written out as separate dishes? “I’ll have item D132 with no water chestnuts….no, I … Read more Maybe your product’s problem is information *underload*

Do you have a metrics toilet on your hand?

By Brian T. O'Neill

When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read more Do you have a metrics toilet on your hand?