Nobody Wants ML, AI, and Analytics.
They want a UX that provides indispensable decision support, useful insights, and actionable intelligence.
My free resources below will help you learn how to use human-centered design to create innovative user experiences that turn technical outputs into valuable customer outcomes.
Are customers not getting the value out of your data product, analytics SAAS, or decision support application?
My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.
Want to learn how to design engaging data products your customers and stakeholders will use and value?
My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.
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Recent Articles by Brian
If you’re in the analytics space, then you almost certainly have at least one “dashboard” customers use. I generally define dashboards as the landing page for your product when people log in, and so keep that in mind as you … Read more
If you’re working on data or analytics products, then you’ll want to check this out whether it’s a refresher, or something to share with your team: Seeing Theory is a great visual introduction to probability and statistics from Brown University … Read more
Here’s a super easy thing you can do today to evaluate your data product’s dashboard. If you’re displaying quantitative data of any sort, especially trends, then this will probably help you come up with opportunities to improve your design. Of … Read more
Yup, I said it. Just say, “no” to customer requests for features. Or rather, say, “why do you need that?” Today’s design tip is simple: build the word “why” into your vocabulary when talking to your customers. Be incessant until you “ladder … Read more
“Marketing analytics can have substantial impact on a company’s growth. But if companies cannot figure out how to make the best use of it, in the end, it’s just another expense.”–McKinsey As most of you know by now, I’m particularly … Read more
As both a musician, and a product designer, I loved a scene in the recent movie, The Founder. This film discusses the rise of McDonalds restaurants, and how the restaurant focused on its design and operations to enable speedy service to customers. … Read more
Let’s talk about your product’s drift and keeping it in check. As your product evolves, it will likely grow in size, and get more complex over time. You’ll listen to customers, adapt to their needs, and over time will begin … Read more
Do you have some good analytics that could be helping customers out….if they gave you the right inputs up front? Today’s lesson is about using your analytics to facilitate the process of completing a form that requires users to type … Read more