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Recent Articles by Brian

Maybe your product’s problem is information *underload*

By Brian O'Neill

We’ve all heard about information overload, and the paradox of choice. Don’t you love those thai menus with every type of sauce, noodle, and protein, all written out as separate dishes? “I’ll have item D132 with no water chestnuts….no, I … Read moreMaybe your product’s problem is information *underload*

Do you have a metrics toilet on your hand?

By Brian O'Neill

When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read moreDo you have a metrics toilet on your hand?