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Recent Insight Articles by Brian

The #1 problem I see with clients trying to design good analytics products

By Brian O'Neill

When it comes to analytics products that need to show data to customers, one of the biggest misconceptions I see with clients is the believe that their trove of data is actually ​information, by default. Your data is not informative until … Read moreThe #1 problem I see with clients trying to design good analytics products

What’s wrong with the analytics in the NEST thermostat’s monthly report?

By Brian O'Neill

It’s homework time! Let’s talk about NEST (Thermostat) for a minute. In particular, their monthly report. I have a thermostat and hot water radiators in my house (no central air). Each month, the NEST device sends me a report of … Read moreWhat’s wrong with the analytics in the NEST thermostat’s monthly report?

Is your product producing automated insights/recommendations based on…fluff?

By Brian O'Neill

Ah, fluff. It’s a great word, and it was actually born in its marshmallow form just a mile away in Somerville, MA. There’s even a fluff festival. A few weeks ago, we talked about the various levels of maturity that an … Read moreIs your product producing automated insights/recommendations based on…fluff?

Here’s one of the simplest ways to simplify complex analytics

By Brian O'Neill

This design “no-no” appears almost every time a new client [with a product that displays analytics] asks me to review their UI/UX. More often than not, I’m not provided with any relevant user tasks/usage contexts by which I can do my … Read moreHere’s one of the simplest ways to simplify complex analytics

What happens when you use templates for dashboards and analytics products?

By Brian O'Neill

I hear it all the time on Quora, in real life, and from clients: “What BI tool should we use to visualize our data? Is there a good dashboard template you know of?” When it comes to designing analytics products … Read moreWhat happens when you use templates for dashboards and analytics products?

Maybe your product’s problem is information *underload*

By Brian O'Neill

We’ve all heard about information overload, and the paradox of choice. Don’t you love those thai menus with every type of sauce, noodle, and protein, all written out as separate dishes? “I’ll have item D132 with no water chestnuts….no, I … Read moreMaybe your product’s problem is information *underload*