Nobody Wants ML, AI, and Analytics.

They want a UX that provides indispensable decision support, useful insights, and actionable intelligence. 

My free resources below will help you learn how to use human-centered design to create innovative user experiences that turn technical outputs into valuable customer outcomes.

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Nancy Duarte Nancy Duarte
Principal @ Duarte
Author & TED Speaker

Additional Resources

Are customers not getting the value out of your data product, analytics SAAS, or decision support application?

My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.

Want to learn how to design engaging data products your customers and stakeholders will use and value?

My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.

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Recent Articles by Brian

It’s the translation that makes your data sing – what song are you singing?

By Brian T. O'Neill

Some of you probably know by now that I’m also a musician, and this includes composing for my instrumental jazz/chamber music quintet. What does this have to do with translation of your data? When I talk about data in on … Read more

How to solicit *real* needs from users via UX research interviews

By Brian T. O'Neill

Readers of DFA know that I’m big on not immediately giving customers what they asked for, and instead asking the question “why” to learn what the real latent customer needs are. And for you internal analytics folks, remember your employees, … Read more

The Easiest Way to Simplify Your Product or Solution’s Design

By Brian T. O'Neill

Ok, you probably know this one, but let’s dig in a little farther. I recently started to explore using the TORBrowser when surfing on public wi-fi for more security (later finding out that using a VPN, and not TOR, is … Read more

(8) invisible design problems that are business problems

By Brian T. O'Neill

Today’s insight was originally inspired by a newsletter I read from Stephen Anderson on designing for comprehension, and I felt like this could be expanded on for analytics practitioners and people working on data products. One of the recurring themes … Read more

What internal analytics practitioners can learn from analytics “products” (like SAAS)

By Brian T. O'Neill

When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read more

My reactions to the Chief Data Officer, Fall 2017 conference summary

By Brian T. O'Neill

I ran into a an article about the Chief Data & Analytics Officer, Fall conference that summarized some of the key takeaways at the previous year’s conference. One paragraph in the article stuck out to me: … The Great Dilemma – Product … Read more

How can you possibly design your service effectively without these?

By Brian T. O'Neill

I’m working with a large, household-name technology company right now on a large project, and they struggle with one of the same things so many of my clients struggle with. Today’s topic is articulating use cases and goals in an … Read more

Reader questions answered: “what are your top concerns designing for analytics?”

By Brian T. O'Neill

Today I want to respond to a reader who answered a previous email I sent you all about your top concerns designing for analytics. Here’s Évans’ email: +++++ In analytics, it’s not like a CRUD [Create-Read-Update-Delete] with a simple wizard-like workflow (Input … Read more

UI Review: Next Big Sound (Music Analytics) – Part 1

By Brian T. O'Neill

Today I got an interesting anomaly email from a service I use called Next Big Sound. Actually, I don’t use the service too much, but it crosses two of my interests: music and analytics. Next Big Sound aggregates music playback … Read more