Nobody Wants ML, AI, and Analytics.

They want a UX that provides indispensable decision support, useful insights, and actionable intelligence. 

My free resources below will help you learn how to use human-centered design to create innovative user experiences that turn technical outputs into valuable customer outcomes.

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One of the only email subscriptions I read

Your [list] is one of only a few email subscriptions I read. Super bright and always thoughtful.

Nancy Duarte Nancy Duarte
Principal @ Duarte
Author & TED Speaker

Additional Resources

Are customers not getting the value out of your data product, analytics SAAS, or decision support application?

My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.

Want to learn how to design engaging data products your customers and stakeholders will use and value?

My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.

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Recent Articles by Brian

Why Low Engagement May Not be the Problem With Your Data Product or Analytics Service

By Brian T. O'Neill

If you’re concerned about low engagement with your enterprise data product, analytics service, or decision support tool, then you might be focusing on the wrong problem. What you need to do is design an engaging experience, instead of focusing on … Read more

Keeping Analytics Solutions in Check with Customer Needs

By Brian T. O'Neill

Ears, Eyes and Empathy Guide the Best MVPs AI and Machine Learning Are Not a Panacea for Every Analytics Problem  Since AI, predictive, and prescriptive analytics are big right now, there is a tendency for companies to “want” to use … Read more

Designing MVPs for Data Products and Decision Support Tools

By Brian T. O'Neill

Author’s Note: This article was originally published to my mailing list, hence the reference to previous emails and published podcast episodes.   Before I jump into this week’s article on MVPs for custom data products, just wanted to address one listener’s … Read more

Does your data product enable surgery, or healing?

By Brian T. O'Neill

I recently started playing percussion in a new Celtic ensemble in Boston called Ishna, and we were recently invited to be a guest artist with Symphony NH (New Hampshire). After our concerts concluded, the executive director invited Ishna to a … Read more

Reasons your next sprint, product, or project might fail

By Brian T. O'Neill

Good design happens at the intersection of discovering real user needs/wants and business goals that are ACTIONABLE (by design and engineering). Yes, there’s a little magic/instinct that creeps into good design too, but you can get far without a lot … Read more

Why the difference between design and Design may make or break your data product.

By Brian T. O'Neill

Good Design–what I sometimes call—”Capital D Design”—has the power to make your data sing, delight customers/users, bring new/better ROI to your organization, provide inspiration to teams, reduce complexity, reduce engineering cost, save time for users, and expose new value in your existing service. However, the big gains usually don’t come from focusing on the surface level alone. Better data visualization cannot fix every data product and analytics problem.

Design KPIs – what improvement did you celebrate in your last analytics software release?

By Brian T. O'Neill

I know to a lot of software teams, getting features/fixes/releases out the door feels like improvement. However, did you actually create or improve the value of your service? To to that, you have to understand what your users actually value, … Read more

Dashboard Design: Is Maximum Simplicity the Goal?

By Brian T. O'Neill

Should maximum simplicity dictate success? We all love usability these days right? “User experience is important.” Of course it is! But, it doesn’t mean that every user you show the design to is going to, or should immediately be able … Read more

From a data scientist on Medium: “It’s easy to not understand your customer’s needs.”

By Brian T. O'Neill

…or not. Really: you can spend a little more time, and probably a lot less money, doing these things before committing the resources to implementation of something that may have zero value to anyone.