Nobody Wants ML, AI, and Analytics.

They want a UX that provides indispensable decision support, useful insights, and actionable intelligence. 

My free resources below will help you learn how to use human-centered design to create innovative user experiences that turn technical outputs into valuable customer outcomes.

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Nancy Duarte Nancy Duarte
Principal @ Duarte
Author & TED Speaker

Additional Resources

Are customers not getting the value out of your data product, analytics SAAS, or decision support application?

My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.

Want to learn how to design engaging data products your customers and stakeholders will use and value?

My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.

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Recent Articles by Brian

(6) Ways to Sanitize Your Data Product, Dashboard Visuals or Analytics due to Covid-19

By Brian T. O'Neill

Covid-19 presents a major disruption to our lives and businesses. However, sanitizing your hands isn’t the only thing you data leaders need to be considering. Your data product, dashboards, or UI may also need to be cleaned up. No hard-to-find Clorox wipes needed; just some good design thinking centered around your customers.

UX Designers & Data Scientists: United in Job Misery?

By Brian T. O'Neill

My conversations and research suggest that individual contributor UX designers and data scientists share one thing in common: it’s often a challenge to “get to do the job I was hired for.” People, process, and political roadblocks at every turn—so what can you do about it if this is you? And if you’re managing these people, what are you doing to ensure these people don’t leave?

Empathy & Human-Centered Design in a World with the Coronavirus

By Brian T. O'Neill

It takes more than math and technical skills to develop simple, useful, and usable decision support solutions. It starts with problem clarity, customer empathy and…

Technically Right, Effectively Wrong: Why 85% Data Science Projects Fail

By Brian T. O'Neill

It takes more than math and technical skills to develop simple, useful, and usable decision support solutions. It starts with problem clarity, customer empathy and…

10 human reasons your data product or solution may fail

By Brian T. O'Neill

It takes more than math and technical skills to develop simple, useful, and usable decision support solutions. It starts with problem clarity, customer empathy and…

Should a vision for a new AI or data product be inspired by existing data…or not?

By Brian T. O'Neill

How should we be innovating in AI? Work backwards from in-shape data? Or start with a vision for how we’ll create value for the customer or organization?

Metrics toilet? Or indispensable data product?

By Brian T. O'Neill

You got the data. Your model rocks. Your analytics are impressive. But, do customers see indispensable decision support….or a metrics toilet?

How to tell when poor UI/UX in a ML/AI application, analytics solution, or data product is impacting customer value

By Brian T. O'Neill

Today I want to tell you why your ugly, clunky, hard-to-use data/AI product or analytics solution should scare you. But first, you, your boss, your customer, your stakeholder—somebody—has to pass that judgement on it. They probably have, but don’t expect it … Read more

How to become unemployed as a data leader

By Brian T. O'Neill

One trend in analytics and data science I am hearing from the top thought leaders in this space is that (finally!) companies are realizing that the biggest opportunities for data that lay before us is in the pursuit of new … Read more