Nobody Wants ML, AI, and Analytics.
Customers and users want a UX that provides indispensable decision support, useful insights, and actionable intelligence—their way.
Before business value can emerge from your data product, there must be adoption, trust, usabilty and utility.
This is the domain of human-centered design.
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Your [list] is one of only a few email subscriptions I read. Super bright and always thoughtful.
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Recent Articles by Brian
Heads vs. Hands
If you’re struggling to solve human problems with data, the mindset of your analytics org may be the problem.
Intergalactic data infrastructures != customer value
Ok, let’s dive into another reader question. This time from Loris via LinkedIn originally: Cheers, Loris My take? Just buy Snowflake – it will fix everything. Just kidding. Actually, one thing I think I’m hearing more from leaders (which is … Read more
“No more dashboards!”
Is it time to stop using dashboards in analytics solutions and data product design?
How to get 1 x 1 research access to users of enterprise data products—when your own company is in the way
Are you a leader in charge of creating innovative ML and analytics solutions within a very large enterprise organization? Getting the “makers” of the solutions talking to real end-users can be extremely difficult. Here’s how to navigate the gatekeepers and bureaucracy so that the data products you spend so much time and money building actually are useful, usable, and valuable.
AI / Product Management / UX Design Predictions for 2021
I’m not putting out a long list of 2021 predictions, but I have a couple that I will mention to you that are on my radar. First, AI/Data Product Management Seems to be Picking Up There seem to be more jobs appearing … Read more
Does an analytical mind block your innovation and creativity?
Data science, analytics, and engineering are in-demand skills, however, when building customer-facing applications and data-driven products, organizations rely on innovation to unlock the power of this data. How can analytical minds practice creativity that leads to innovative solutions?
What’s Wrong with Spotify’s Analytics Emails (a Design/UI/UX Audit)
Today, I’m sharing my impressions of one of Spotify’s analytics touchpoints—a monthly email I receive with a boatload of design choices I mostly hope you will not copy, especially if you’re working in an enterprise capacity. Most of you by now probably know … Read more
Re: Your “Home Depot” Approach to AI/ML
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Better data visualization won’t convince me when to play ⚽️ again
Presenting data and evidence isn’t the same thing as providing indispensable decision support, especially when your insights are experienced in a software application with no Powerpoint deck, narrator, or intimate storytelling.