Nobody Wants ML, AI, and Analytics.
Customers and users want a UX that provides indispensable decision support, useful insights, and actionable intelligence—their way.
Before business value can emerge from your data product, there must be adoption, trust, usabilty and utility.
This is the domain of human-centered design.
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Recent Articles by Brian
What happens when you use templates for dashboards and analytics products?
I hear it all the time on Quora, in real life, and from clients: “What BI tool should we use to visualize our data? Is there a good dashboard template you know of?” When it comes to designing analytics products … Read more
Maybe your product’s problem is information *underload*
We’ve all heard about information overload, and the paradox of choice. Don’t you love those thai menus with every type of sauce, noodle, and protein, all written out as separate dishes? “I’ll have item D132 with no water chestnuts….no, I … Read more
Do you have a metrics toilet on your hand?
When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read more