203 – Engineering Is 6x Faster. Sales Isn't. Here's What Your Team Never Defined.

What happens when your product team suddenly moves six times faster at delivering features, but your sales and business traction is unchanged? Brian T. O’Neill explains why “speed does not equate to value,” why AI evals and acceptance criteria measure the product—not its impact—and how buyers judge your POC on success metrics “your team never wrote down.”

202 – Surface Tension: The 5 Essential Control Surfaces to Make Your Analytics Product Sell Itself

What makes an analytics or intelligence product indispensable when technical sophistication alone isn’t enough? When you believe the underlying technical IP should be enough to speak for themselves, but you’re seeing stalled POCs, flat user adoption, quiet non-renewal, accept that the underlying technology isn’t itself valuable; it’s the perceived value, as experienced by the humans in the loop.

200 – VC Lessons on GTM, Product, and Moats for Data and Security Startups with Nishkam Prabodh

I’m talking to Nishkam Prabodh of Venture Guides. He explains why “even if you have the best technology in the world,” startups stall at the founder-led sales handoff—when customer understanding doesn’t translate into repeatable GTM. Communicate outcomes and ROI—“revenue, cost, or risk”—for every stakeholder, and “pick one customer, one industry, one revenue band” to build repeatability.

198 – Ship the Meter: Making Invisible AI Legible to Buyers with Rana Gujral

Today I’m talking to Rana Gujral, CEO of Behavioral Signals, which provides AI that interprets human behavioral cues in speech to help route call center conversations more effectively, improve customer service performance, and detect voice-based fraud. Rana’s solution? “Ship the meter” alongside the intelligence.

197 – Agentic AI Isn’t a Moat for Analytics Products. This is.

Everyone is racing to the same place, chasing a limited set of buyers—so how is your “AI-for-BI” product going to stand out? Prospects saying “we may just build this ourselves” is a diagnostic: you have “no visible moat.” When everyone has the same AI, “the moat isn’t the product’s intelligence, it’s the experience of the intelligence.”

196 – The Unique Challenges and Solutions to Selling API-based Analytics and Intelligence Products

I’ve been seeing a recurring pattern with companies selling APIs, MCPs, platforms, data feeds, and other developer-focused analytical intelligence products: “sales momentum sometimes slows” when prospects have to imagine how it creates value. Flexibility can increase the “Invisible Intelligence Gap.” One way to close it: “build a visual UI that showcases what’s possible”—show, don’t tell.

195 – Buyers Block: Why Your B2B Analytics or AI Product’s POC Didn’t Close

Your B2B analytics or AI POC “goes really well” — then “the silence kicks in.” Brian calls this the “Invisible Intelligence Gap”: buyers see the promise in a guided demo, but once you leave, the product can’t “continue to do this work” and “buyer’s block” sets in. Fix it as a product strategy problem: “make the value visible” so it sells itself.