073 – Addressing the Functional and Emotional Needs of Users When Designing Data Products with Param Venkataraman

Simply put, data products help users make better decisions and solve problems with information. But how effective can data products be if designers don’t take the time to explore the complete needs of users?To Param Venkataraman, Chief Design Officer at Fractal Analytics, having an understanding of the “human dimension” of a problem is crucial to creating data solutions that create impact.