Nobody Wants ML, AI, and Analytics.
Customers and users want a UX that provides indispensable decision support, useful insights, and actionable intelligence—their way.
Before business value can emerge from your data product, there must be adoption, trust, usabilty and utility.
This is the domain of human-centered design.
Are customers not getting the value out of your data product, analytics SAAS, or decision support application?
My free self-assessment guide covers 9 key topics to help you make your service indispensable. Each day, for 9 days, you will also get an email lesson that goes deeper into the topic and provides recommendations on how to start taking action.
Want to learn how to design engaging data products your customers and stakeholders will use and value?
My self-guided video course—Designing Human-Centered Data Products—can help you learn the creative problem solving skills that data-driven software leaders need to produce useful, usable applications and solutions. Download the first module's video and written supplement, free.
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Recent Articles by Brian
A link list of articles and resources on building data products, and particularly the mind shift involved in approaching data products as just that: products, not projects. Is something missing here? Shoot me an email and let me know. From … Read more
Is there a faster way than MVPs to create data products that actually get used, are simple, and are trustworthy?
Satisfying internal vs. external customers is not the same. What do data science, analytics, and engineering leaders need to know about the messy world of birthing a new commercial data-driven product?
Why software teams need to look beyond “user-centered” when referring to ML or AI-driven data products
As a designer, I used to say “user-centered”-a lot. It’s terminology we now hear from non-designers now, people like many of you. That’s a good thing. But, I want you and your teams to think bigger. For me, that “user-centered” … Read more
If you’re struggling to solve human problems with data, the mindset of your analytics org may be the problem.
Ok, let’s dive into another reader question. This time from Loris via LinkedIn originally: Cheers, Loris My take? Just buy Snowflake – it will fix everything. Just kidding. Actually, one thing I think I’m hearing more from leaders (which is … Read more
Is it time to stop using dashboards in analytics solutions and data product design?
How to get 1 x 1 research access to users of enterprise data products—when your own company is in the way
Are you a leader in charge of creating innovative ML and analytics solutions within a very large enterprise organization? Getting the “makers” of the solutions talking to real end-users can be extremely difficult. Here’s how to navigate the gatekeepers and bureaucracy so that the data products you spend so much time and money building actually are useful, usable, and valuable.
I’m not putting out a long list of 2021 predictions, but I have a couple that I will mention to you that are on my radar. First, AI/Data Product Management Seems to be Picking Up There seem to be more jobs appearing … Read more