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Recent Articles by Brian

How do you make data products and services engaging without AI and advanced analytics?

By Brian O'Neill

Low engagement; it’s a common challenge for many of my clients and the people I talk to in the analytics world. In fact, it’s the subject of my talk this year at the IIA Symposium next week. One of the … Read moreHow do you make data products and services engaging without AI and advanced analytics?

Is an engineering or data-driven culture driving your current data product or analytics initiative toward risk?

By Brian O'Neill

Here are (25) design faults that should trigger the check-engine light I really don’t know much about cars. Furthermore, with all the computers on them now, I probably never will. However, I do care when the “CEL” goes on. The … Read moreIs an engineering or data-driven culture driving your current data product or analytics initiative toward risk?

Why Low Engagement May Not be the Problem With Your Data Product or Analytics Service

By Brian O'Neill

.If you’re concerned about low engagement with your enterprise data product, analytics service, or decision support tool, then you might be focusing on the wrong problem. What you need to do is design an engaging experience, instead of focusing on … Read moreWhy Low Engagement May Not be the Problem With Your Data Product or Analytics Service

Keeping Analytics Solutions in Check with Customer Needs

By Brian O'Neill

Ears, Eyes and Empathy Guide the Best MVPs AI and Machine Learning Are Not a Panacea for Every Analytics Problem  Since AI, predictive, and prescriptive analytics are big right now, there is a tendency for companies to “want” to use … Read moreKeeping Analytics Solutions in Check with Customer Needs

Designing MVPs for Data Products and Decision Support Tools

By Brian O'Neill

Author’s Note: This article was originally published to my mailing list, hence the reference to previous emails and published podcast episodes.   Before I jump into this week’s article on MVPs for custom data products, just wanted to address one listener’s … Read moreDesigning MVPs for Data Products and Decision Support Tools

Does your data product enable surgery, or healing?

By Brian O'Neill

I recently started playing percussion in a new Celtic ensemble in Boston called Ishna, and we were recently invited to be a guest artist with Symphony NH (New Hampshire). After our concerts concluded, the executive director invited Ishna to a … Read moreDoes your data product enable surgery, or healing?

Reasons your next sprint, product, or project might fail

By Brian O'Neill

Good design happens at the intersection of discovering real user needs/wants and business goals that are ACTIONABLE (by design and engineering). Yes, there’s a little magic/instinct that creeps into good design too, but you can get far without a lot … Read moreReasons your next sprint, product, or project might fail

The difference between design and Design

By Brian O'Neill

I am guessing if you’re reading this, it’s because there’s room for your analytics service or data product to get better, and maybe you know that simply adding more data sources, algorithms, bug fixes, or [insert today’s hype cycle tech], … Read moreThe difference between design and Design

Design KPIs – what improvement did you celebrate in your last analytics software release?

By Brian O'Neill

I know to a lot of software teams, getting features/fixes/releases out the door feels like improvement. However, did you actually create or improve the value of your service? To to that, you have to understand what your users actually value, … Read moreDesign KPIs – what improvement did you celebrate in your last analytics software release?