Q: How do I Refer Brian?

A: Share my free DFA Self-Assessment Guide

I appreciate any referrals you send my way; helping companies design indispensable data and analytics products is how I make my living.  However, I am not asking you to set me up with somebody to have a sales call or to help me find clients that want to "buy consulting services." Instead, I am asking if there are people in your network–falling into certain job titles/categories described below–that might find my Designing for Analytics Self-Assessment Guide useful.

If there are, then I am just asking that you share the link to the guide using the customizable template email below, which you can modify to your liking.

Free Email Template for Sharing the DFA Guide

If you have contacts you know who fit the descriptions above, you can use this email template to share my DFA Self-Assessment Guide link. Just copy and paste the email below, substituting the recipient's name and other relevant bits (highlighted with bold italic font). That's it!

To: [your referral/friend/colleague's email]
CC: brian@designingforanalytics.com

Hi [Recipient Name],

I wanted to introduce you to Brian O'Neill, a consulting product designer I know who specializes in helping companies design indispensable data products and analytics services. I don't know if you need his type of expertise or help at this time, but regardless, he wrote a free Designing for Analytics Self-Assessment Guide I thought you might find useful.

Download: https://designingforanalytics.com/download-dfa-guide/ 

The guide is specifically intended to help business stakeholders and non-designers:

  • Assess the design and user experience quality of a data product or analytics service
  • Increase the service's usability, utility, and customer engagement

If you do need some design help, you can check out his services page too. 

Hope you find it useful, and feel free to connect!

[Your name]

Thank You

Referrals are a critical component of my business—they’re a big part of how I make my living. I really appreciate you taking the time to connect me with 2–3 (or more!) of your colleagues, customers, or friends. And if there’s anyone I can refer to you, just let me know know and I’ll see who in my network is a match for your business.

All the best,

– Brian

I help B2B product leaders turn dashboards, AI applications, & analytical data products into indispensable solutions that customers can't live without.
Who I Work With


Based in Cambridge, MA in the good ol' 🇺🇸.