Privacy Policy

UPDATED:  June 1, 2020

Designing for Analytics, LLC (“DFA”, “we” or “us”) is committed to protecting the privacy of those who access and use our websites, products and services (collectively, the “Services”). This Privacy Policy is designed to inform you about the types of information we collect, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of that information. This Policy may change from time to time, so please check back periodically.

DFA collects certain types of information about individuals who use our website, products, and services. This Privacy Policy, including any changes we make from time to time, applies to all of our websites, products and services including without limitation those available under the domain and sub-domains of and By visiting our websites or using our products or services you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree, please do not use or access our websites, products or services.

As described below, your information may be disclosed to third parties, and used by third parties and DFA. This Privacy Policy describes how DFA collects information what may happen to that information. This Privacy Policy does not apply to the practices of third party companies that we do not own or control, or to individuals whom we do not employ or manage, including any third parties to whom we may disclose user information as provided in this Privacy Policy.

What information does DFA collect from you?

Our primary goal in collecting information is to provide you with efficient and effective service while using our websites, products or services. DFA collects two different types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information.

Personally Identifiable Information (“PII”) is information that specifically identifies who you are. We request PII when you order a product or service, register a product, fill out surveys, create a user account or correspond with us. This information might include your name, mailing address, telephone number or e-mail address. This might also include your credit card number and card security code (also called CVV) and the expiration date, if you purchase any DFA products or services. We transmit your entire credit card information to the appropriate credit card company in an encrypted format during order processing for payment processing.

Non-Personally Identifiable Information (“NPII”) is information that does not by itself identify a specific individual. We gather this information each time you access our websites, download software, or use any products or services. The NPII is compiled and analyzed on both a personal and an aggregated basis, may include the Uniform Resource Locator ("URL") of the web site you visited just prior to accessing our website, the URL you go to after leaving our website, what browser you are using, platform type, your internet service provider, your Internet Protocol ("IP") address, date/time stamp, and number of clicks to analyze trends, administer the Site, track a user’s movement in the aggregate, and gather broad demographic information for aggregate use. You do not have to register with us before we can collect this anonymous information. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web.

Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

Our websites may contain “cookies.” Cookies are bits of electronic information generated by web servers

and may be stored on your hard drive when you visit a website on the Internet. Cookies are often used to differentiate users, store user preferences and track user trends in general. We may use cookies to improve the quality of our websites and to better understand how users interact with the Site. We do not use cookies to retrieve individual personally identifying information about you from your computer unless you knowingly and willingly provide such information. You can adjust your web browser security settings to refuse all cookies or to indicate when a cookie is being sent. However, if you disable the use of cookies in your web browser, some features of our websites may not function properly.

DFA may collect customer information in a number of ways, but the most common are during form submission, feedback submission, and product or service registration or download. In some instances, you may visit sections of our website or use some of our services without providing information to us. The information requested may vary depending on which website, product or service you are using or accessing.

We typically ask for your basic contact information, such as your name, title, company name, e-mail address, postal addresses, telephone numbers and the industry that you work in. If you contact us, we may keep a record of that correspondence or communication. Information on how you communicated with us may also be recorded and can include your e-mail address including country domain, the language you selected for viewing order forms or other documents, your browser type, the currency in which you viewed prices if such feature is available, your use of a secure or insecure Web page, the return e-mail address shown in any e-mail message from you, the return address on any envelope or facsimile number on any facsimile, or the telephone number from which you called.

In addition to the information we obtain at the initial stage of form submission, we may ask you for information at other times, such as when you make a purchase or use a service on a DFA website; when you participate in a contest, survey, or promotion; when you submit a listing for a website; or when you report a problem with one of our websites or services. In most cases, the more specific information you provide, the better we are able to personalize your Web experience.

What are my choices regarding the use of my information?

When you register with DFA, you may be prompted to choose whether you want to receive information from DFA about our products or services or special promotions. If you do not want to receive this information, do not enter your email address on the opt-in page(s).

Where is my data stored?

Your data may be processed and stored on DFA computers in the United States or other countries. Your data may also be processed and stored in other countries where services are being provided by a licensee, agent or service provider of DFA. In such cases, DFA and DFA’s licensees, agents or service providers are bound to all the terms and conditions of this Privacy Policy. You hereby consent to the transfer of any personal data to the United States or any other location within or outside of your home country where DFA or its licensee, agent or service provider is providing services or processing or storing personal data in accordance with the terms of this privacy policy. By accessing or using DFA’s websites, products or services and providing information to us, you consent to such transfer to, and processing in, those countries.

What user information do we share with third parties?

We may disclose information (including both PII and NPII) concerning you or your DFA product in the following circumstances: (i) as required by law, such as to comply with a subpoena, or similar legal process; (ii) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request; (iii) to our trusted services providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement; (iv) as part of a merger, acquisition, or sale of all or a portion of DFA assets; and (v) to third-party analytics companies as described in the following section.

Each service provider has their own privacy policies. DFA’s service providers may include:


This service is used for DFA’s website hosting.

This service is used for sending email messages to DFA list subscribers, prospects, and clients.


This service is used for collecting survey data on DFA list subscribers, prospective clients, clients, and anyone else who choose to participate in a survey.

Hubspot CRM

This service is used for sending email messages to DFA list subscribers, prospects, and clients and managing communication, negotiation terms, clients’ project-related notes not under NDA, etc.


This service is use for sending and receiving emails to clients and prospects, for website analytics, and for the reCAPTCHA spam-prevention service, which may be invisible on this website.

And other third party service providers as may be implemented from time to time, whether or not listed above. 

Information collected by third-party analytics companies

We may work with third-party data analytics providers and products to obtain, compile and analyze information about how users are using and interacting with DFA products or services. For example, these analytics providers may record the device, operating system, firmware and unique ID of the user’s computing device; generalized location information; and usage information, such as how frequently DFA products or information are used. You recognize and agree that the analytics companies utilized by DFA may combine the information that they collect with other information they have independently collected from other services or products used by you. These companies collect and use information under their own privacy policies. You further recognize and agree that DFA has no responsibility for the technologies, tools, or practices of the third parties that provide analytics products and services to DFA. For a current list of third party analytic tools we are using, as well as a link to these providers’ privacy policies, please see third party analytics details.

How do we protect your information?

We have implemented reasonable security measures and practices in an effort to protect the confidentiality of your Information. However, no security system is impenetrable. It may be possible for third parties to intercept or access information that you provide to DFA. DFA cannot guarantee the security of your information, nor can we guarantee that information you supply will not be intercepted while being transmitted to DFA. It is important for you to protect against unauthorized access to your password(s), computer and DFA products.

Children’s Privacy

We do not knowingly solicit data from, or market to, children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without his or her consent, he or she should contact us at We will take all reasonable steps to delete such information from our database within a reasonable time.

Changes to the Privacy Policy

As DFA expands its product and service offerings, we will update our privacy policy to apply to them. Please check this page on a regular basis for updates. If we make changes to any terms or conditions of this Privacy Policy, the changes will be posted in this document so that you will always know what information we gather as well as how we might use that information and to whom we may disclose it. We may change, modify, add or remove portions of this Policy at any time.

How to Contact Us

If you have any questions after reading through our statement, please let us know. We want to hear from you! You can e-mail us at or write to us at the addresses below:

Designing for Analytics, LLC
Legal Department
7a Haskell Street
Cambridge, MA 02140