Slack Orientation

What's cool, and what isn't, when you're in Brian's Slack.

Welcome to the Slack group! The following suggestions and guidelines are intended to make our time together easier and more enjoyable for anyone participating in one of my services that involves a Slack channel (Seminars and Mastermind Pods primarily).

Getting Started

  1. Set up your profile in the Slack Directory. Upload a photo and create a short bio so I know who you are.
  2. Introduce yourself and tell the room a little about what you do in your own words.
  3. This is a single-channel Slack group. All conversation takes place in the channel you are assigned to.
  4. Treat others with respect.   See the Code of Conduct below.
  5. Please resist the temptation to get into lengthy discussions about non-business topics (e.g., vim vs emacs, spaces vs tabs, ruby vs php, etc).
  6. Nobody in the room is an attorney. Please be extremely cautious about giving or receiving anything resembling legal advice.

Special Notes for Mastermind Pod Members

  • No one has signed an NDA to participate in this Slack, and you should not presume anything you say here will remain private, so act accordingly. Protect IP and legally-protected information.
  • If you want to publicly disclose anything discussed here, use Chatham House Rule as the guideline (“participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”).
  • Membership in this Slack Team is a privilege, not a right, and you can be kicked out at any time.

Code of Conduct

The Short Version

Be respectful of other people, respectfully ask people to stop if you are bothered, and if you can’t resolve an issue contact Brian. If you’re being a problem, you can be kicked out of the room.

The Long Version


My Slack rooms are intended to be positive communities that recognize and celebrate the creativity and collaboration of independent members and the diversity of skills, talents, experiences, cultures, and opinions that they bring to our community. These rooms are an inclusive environment, based on treating all individuals respectfully, regardless of gender or gender identity (including transgender status), sexual orientation, age, disability, nationality, ethnicity, religion (or lack thereof), or career path.

I value respectful behavior above individual opinions.

Respectful behavior includes:

  • Be considerate, kind, constructive, and helpful.
  • Avoid demeaning, discriminatory, harassing, hateful, or physically threatening behavior, speech, and imagery.
  • If you’re not sure, ask Brian.
  • Don’t be a bystander. Role model respectful behavior, but also help to address disrespect when you see it.


I believe peer to peer discussions, feedback, and corrections can help build a stronger, safer, and more welcoming community.

If you see someone behaving disrespectfully, I urge you to respectfully dissuade them from such behavior. Expect that others in the community wish to help keep the community respectful, and welcome your input in doing so.

If you experience disrespectful behavior toward yourself or anyone else and feel in any way unable or unwilling to respond or resolve it respectfully (for any reason), please immediately bring it to the attention of Brian. I want to hear from you about anything that you feel is disrespectful, threatening, or just something that could make someone feel distressed in any way.

I will listen and work to resolve the matter.


Should you catch yourself behaving disrespectfully, or be confronted as such, listen intently, own up to your words and actions, and apologize accordingly.

No one is perfect, and even well-intentioned people make mistakes. What matters is how you handle them and that you avoid repeating them in the future.


If I determine that someone is behaving disrespectfully, I may take any action I deem appropriate, up to and including expulsion and exclusion from the room. That said, I will seek to resolve conflicts peacefully and in a manner that is positive for the community.


Many thanks to Jonathan StarkMichael Lopp, Chris Ferdinandi, and Kai Davis for influencing these guidelines.