The Data Product Leadership Community

Your place to connect, share and learn with other data product leaders leveraging product management and UX design to create indispensable ML/AI and analytics solutions.

Flock of birds in flying V formation (taken by Julia Craice)

Now accepting new applicants, but take note:

Earlybird pricing ends on 10/1/23, or sooner if we hit our initial launch capacity.

Our applicants include leaders from companies like:

Do you approach your data-driven solutions as data products—not projects?

Do you believe data products have to be useful, usable, and valuable—not just technically right?

Tired of being the only one on the team who thinks user adoption is critical to success ?

Ever wondered if there are other data leaders integrating modern software product management and UX design into their data science and engineering teams—because it's the obvious path to increased adoption and economic value?

Imagine if…

  • ...your had a safe, supportive place to discuss or gut-check new data product management and UX design methods—before implementing them.
  • could see how your peers are implementing rapid experimentation into their process and what they've learned along the way.
  • had a place to present your ideas with a collective of like-minded people eager to learn about your approach, case study, or demo—and get productive feedback?
  • …you could transition away from doing data delivery projects and become seen as a the go-to team for building high-value, human-centered data products customers love?
If that's you, the DPLC is finally here to help!

Join the Data Product Leadership Community—because you're not alone!

Connect, share and learn with other data product leaders leveraging product management and UX design to create indispensable ML/AI and analytics solutions.

Brian, whatever I have put in to date to the DPLC, I’ve gotten back at least two-fold in value

Peter EverillPeter Everill
Head of Data Products - ML and Analytics

What's included in annual membership?

  • A curated community for non-technical discussion of data product management and design
    We welcome established and emerging data product leaders from both the software and non-software "internal" teams backgrounds. All new members undergo a light screening and must meet a few membership requirements.
  • Monthly Zoom presentations and conversations—by and for you
    Each month, one member or guest will be present a brief case study,  lessons learned, demo or related presentation and host a discussion that is also recorded on Zoom. At launch, we have 20 months worth of sessions already lined up from our Founding Members! See the upcoming Zoom sessions below.
  • A Slack room for Q/A, venting, and celebration with a global community
    Get help, celebrate wins, share your frustration, and challenge your thinking 24/7 with diverse perspectives across industries and around the globe.
  • 1x1 Networking
    Get paired up for meet/greet calls with other members so you can begin forming personal relationships with other leaders like you
  • Access and Contribute to the DPLC Content Archive
    Missed a live event? We record our live sessions and will keep a list of DPLC member-only content such as methods, case studies, and presentations.
  • Potential to become a guest on 🎧 Experiencing Data
    Some of our Founding Members have already been on my podcast, Experiencing Data which explores the intersection of data product management, data science, UX design and analytics.
  • Special guest presentations and webinars TBA!

Who We Are

Our applicants to date come from companies like:

Founding Members:

In May of 2023, I interviewed over 30 interested applicants and selected 20 to become the initial Founding Members. These people have agreed to help get the community off the ground, to be the first to present, and to help shape the direction of the community as it grows.

The UX perspective is newer to me and this is exactly the kind of interdisciplinary content I was looking to get out of this community

Nicole ReitzNicole Reitz
Data Product Strategist
Coeur Data
Whitney Brooks
SVP, Product Management Director - AI/ML Capabilities
Wells Fargo
Nicole Reitz
Data Product Strategist
Coeur Data
Karen Meppen
Director, Data Product Architect
Sanant SK
Senior Data Product Manager
Gomathy Viswanathan
Design Lead
Omar Khawaja
Strategic Business Operations Lead
Jonathan Cairns-Terry
Head of Insight Products (Data & Insight Unit)
Care Quality Commission
Katy Pusch
VP Product
Corey Putney
Lead Product Designer
EDO, Inc
Nadiem von Heydebrand
CEO, Co-Founder
Marnix van de Stolpe
Product Owner
Sheila Torrico
Customer Data Manager
Erich Olson
Staff VP - Data Products & Platform
Elevance Health - Carelon Health Services
Steve Evangelista
Head of Product - Data
Marcelo Vilela
Product Manager
Dipika Sota
Sr Director
Dun & Bradstreet
Anna Jacobson
Operations & Data Partner
Operator Collective
Pradeep Paranjothi
Product Line Manager - Data & Analytics
Klara Lindner
service + process designer
diconium data
Peter Everill
Head of Data & ML Product Management

Upcoming Zoom/Live Session Dates

When do the monthly live sessions occur?

After polling members, we settled on two time frames for live sessions:

  • Thursdays 12-3pm ET
  • Friday 12-3pm ET

We will probably have the monthly presenter choose from these ranges with our default being Thursdays at 12pm ET.

2023 Talks & Discussion Topics

Past talks are recorded and available to members:

DateSpeaker & TopicRecorded?
August 17, 2023 @ 12pm ETKaty Pusch - Our first session!
How to Launch a Successful DP*
September 21, 2023 @ 12pm ETPeter Everill
Practice What You Preach: Using Metrics to Drive Your Data Product Team
October 12,  2023
@ 12pm ET
Jonathan Cairns-Terry
From Analytics to Insight Products - Adopting Data Product Management
NovemberMarnix van de Stolpe
TBA from this list:

  • Lessons learned after 1 year of changing how we accept work for our last mile delivery service.
  • Case study: Using an opportunity solution tree to identify where a DP is going off-track and what to change
  • How to avoid making DPs that won't get used: separating "what should we build?" from "building it."
DecemberKlara Lindner
The Power of Anecdotes: Navigating Conflicting Signals in DPs
January 2024Pradeep Paranjothi
Case Study Deep Dive: Lessons Learned Designing a Deal Analytics Product

DP=Data Product, of course!

2024 Talks & Discussion Topics

DateSpeaker & Topic
15 more months of talks are already scheduled. Join my Insights mailing list and I'll share the full calendar with you soon!

Membership Requirements & Capacity

I had great calls with Nadiem von Heydebrand and Anna Jacobson this morning. They are exactly the kind of people I wanted to connect with personally and professionally.

Will SullivanWill Sullivan
Managing Partner
Predictive Analytics Partners
  • Membership is limited to 100 people at launch
    The DPLC wants to grow carefully, giving us around 80 slots for new members at launch (the first 20 slots are comprised of our Founding Members). If the size is working well for the community during our launch period, we will continue adding seats.
  • All members need to demonstrate either:
    • A relevant portfolio of data projects/products relating to the DPLC's focus -or-
    • 5+ years of experience in one of our core facets of data product development: data science/analytics, data engineering, product management, UI/UX design or UX research
  • We do not use job titles to determine your eligibility, but you must be actively involved with data product management or design in your role.
    For example, a data scientist who has been elevated to the de facto product manager for an internal data team or product would likely qualify.
  • We intentionally invite a mix of senior ICs, managers, and execs to join.
    We believe knowledge exchange happens bottom-up and top-down.
  • Vendors and consultants:
    You are welcome to apply so long as you meet the same requirements and closely adhere to our Rules of the Road. Cold selling or blatant self-promotion from any member will not be tolerated and may result in dismissal without refund.
  • You must adhere to our Rules of the Road and Privacy Policy.
    These will be strictly enforced and non-compliance may subject you to dismissal without warning or notification.

What happens after I register?

  • After registering, you will go through a brief 15-min screening interview with an existing DPLC Founding Member to make sure there is a good mutual fit. (In the odd case you aren't a fit, you'll be refunded immediately). One of our Founding Members called these screenings "mostly an a$$hole check." They are also to ensure you're showing a demonstrated interest in contributing to the DPLC as well as learning.
  • After your interview, we will notify you if you've been accepted. If admitted, you will receive a welcome email and your Slack invite with info on how to onboard. If we are unable to admit you, you will be notified accordingly and a full refund will be issued as soon as possible (usually within 24 hours).

Join the DPLC Now:

Less than 30 slots remain and our special launch pricing ends Oct. 1, 2023 or when we hit our initial launch capacity.

No Risk, 100% Money-Back Guarantee

Not happy after the first 45 days of membership?
Just send me a DM in Slack and I'll refund your entire purchase in full with no questions asked. It's 45 days so that you have a chance to catch at least 1 or 2 of our live monthly sessions. This guarantee is only available in the first year of your membership.

Special Launch Pricing

At launch, the membership price will be $399/year (USD) but if you subscribe to my Insights mailing list first, I'll email you a code for $150 off your first year of membership. This discount will expire on Oct 1, 2023 or when we hit our initial launch capacity.

Your subscription will auto-renew each year on the day you sign up unless you cancel before that. You'll be emailed before your next renewal occurs. Membership comes with a first-year, 100% money-back guarantee. Please note we have strict cancellation terms at this time; see the FAQ for details.


About the Founder of the DPLC

Brian O'NeillMy name is Brian T. O'Neill, and I help data product leaders increase adoption of ML and analytics solutions by design. I have worked with companies including DellEMC, Tripadvisor, Fidelity, JP Morgan Chase, ETrade and have helped design products for several enterprise startups. On the side, I advise on product management and design for MIT's Sandbox venture fund and host the Experiencing Data podcast. After many years of speaking, advising, and training data professionals on how to adopt design and product management techniques into ML/AI and analytics solutions, I realized there was nowhere for like-minded product professionals to connect. So, I started the DPLC. I hope to see you there!


Just email me at

Not ready to join today?

Join my free Insights mailing list and I'll keep you updated on the DPLC as well as sending you weekly insights on increasing adoption of ML and analytics products, data product UX design, and data product management.

Note: Pricing and other details are subject to change without notice, however my list subscribers are first to know about changes and special offers.

Photo by davisco on Unsplash.