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Short Bio
Brian T. O'Neill is the Founder and Principal of Designing for Analytics, a consultancy that helps B2B AI & analytics companies turn technical complexity into commercial clarity. He also has hosted the podcast Experiencing Data since 2018, which is in the top 2% of all shows globally (source: ListenNotes). As a design-powered product coach, he's helped train teams at Roche, AbbVie, and many startup founders via MIT's Sandbox Innovation Fund. Brian has also build numerous products for household names including Fidelity, DellEMC, Tripadvisor, JP Morgan Chase, and several successful Boston startups including Apptopia and Dispatch.me. Outside of consulting, Brian also maintains a second career as a professional percussionist. He's performed with artists like The Who, Donna Summer, on the stages of Carnegie Hall and The Kennedy Center, and possibly at a tiki bar near you.
Regular Bio
Brian T. O'Neill is the Founder and Principal of Designing for Analytics, a consultancy that helps B2B AI & analytics companies turn technical complexity into commercial clarity. He also has hosted the podcast Experiencing Data since 2018, which is in the top 2% of all shows globally (source: ListenNotes). From 2023 to 2025, Brian founded and led the Data Product Leadership Community, a curated network of data professionals focused on outcome-driven development of AI and analytics solutions.
A drummer/percussionist by training, Brian has also been a consulting product designer for over 25 years, working with companies like DellEMC, Fidelity, NetApp, Roche, AbbVie, and JP Morgan Chase. In addition to speaking at many international data conferences, he’s also given highly ranked keynotes for BigDataConferenceEU, MathCo and Netguru. Brian was also published in O'Reilly Media's 97 Things About Ethics in Data Science Everyone Should Know and has published his weekly Insights mailing list since 2016. Brian also helped advance growth through UX design at several startups including Dispatch.me and Apptopia and has advised for MIT's Sandbox Innovation Fund.
Outside of consulting, Brian also maintains a career as a professional musician. He’s appeared with The Who, Donna Summer, and on the world’s finest stages including The Kennedy Center, The Montreal Jazz Festival, and Carnegie Hall. His multi-ensemble, Mr. Ho’s Orchestrotica, delights over 12,000 monthly listeners on Spotify and has toured internationally.
To keep up to date with Brian, subscribe to his weekly Insights mailing list at https://designingforanalytics.com/list.
