Brian T. O'Neill

Founder & Principal

Brian T. O'Neill is the Founder and Principal of Designing for Analytics, an independent data product UI/UX design consultancy he started in 2016. Brian also hosts Experiencing Data, ranked in the top 2% of all podcasts globally, exploring the impact of UX design and product management on ML/AI and analytics products. In 2023, he founded the The Data Product Leadership Community to allow a curated group of leaders leveraging UX design and product management in their data work to share knowledge. A drummer/percussionist by training, Brian has also been a consulting product designer for over 25 years, with clients including many startups, DellEMC, Fidelity, NetApp, Roche, Abbvie, and the City of Los Angeles. In addition to speaking at many international data conferences, he’s also given keynotes for BigDataConferenceEU, MathCo and Netguru. Brian was also published in O'Reilly Media's 97 Things About Ethics in Data Science Everyone Should Know and has written for his weekly Insights mailing list for 8 years. Brian also helped advance growth at several startups including, Akorri and and now advises on product and UI/UX design for startup founders in MIT's Sandbox Innovation Fund.

Today, Brian also maintains a career as a professional musician. He’s appeared with The Who, Donna Summer, in the pits of multiple Broadway touring productions, and on the world’s finest stages including The Kennedy Center and Carnegie Hall. His unique multi-ensemble, Mr. Ho’s Orchestrotica, delights over 12,000 monthly listeners on Spotify and has toured internationally. He graduated summa cum laude from Northern Arizona University with a bachelor's degree in Music Performance, Percussion Studies.

Follow Brian on LinkedIn, or via his Insights Mailing List at