Is your technically superior analytics product still a hard sell?
I help B2B analytics companies translate technical complexity into commercial clarity.
Sound familiar?
- You sell a sophisticated agentic analytics or insights product that should be winning deals...but isn't
- You have revenue...but growth isn't where you want it or evals don't convert to sales
- Your AI and technical foundation is impressive, but customers either don't see the value—or the agent ends up illuminating new customers problems that make them hesitate to adopt
- Your UI or dashboards have gotten complex, and you're not sure simply offering "talk to your data" with AI is the right approach
- A competitor has launched a similar insights product, increasing your pressure to differentiate
My name is Brian T. O'Neill, and helping founders and product leaders escape these challenges is exactly what I do.
For B2B analytics companies whose sophisticated products should be flying off the shelves but aren't, I bring product design expertise with deep data and analytics knowledge to help you build products that sell themselves—by making value obvious to prospects, delivering it in ways customers actually use, and connecting engineering to what drives revenue.
Unlike typical UX designers or product consultants, I understand both the technical sophistication of your product and the commercial realities of selling it. I help you escape the "more engineering = better product" trap by bringing product-y thinking to data products.
This isn't just about making things "look good"—it's about bridging your IP with usability and utility so your product actually sells, gets adopted, and delivers business outcomes.
Why work with me?
As my case studies demonstrate, I have the rare combination of product skills you need: deep analytics/AI expertise, product design, and a business-outcome focus.
- Most UX designers don't understand analytics complexity.
- Most data scientists don't understand human decision-making.
- Most business consultants don't understand either.
I speak all three languages of data products fluently—which means I can quickly identify what's keeping your sophisticated solution from delivering its potential value, whether that's in sales contexts, usage contexts, or both.
Need help now?
Schedule a Free Discovery Call with Me
Thinking about working with me?
Take the first step and schedule a free 60-minute Discovery Call with me. I'll conduct a rapid assessment of your product challenges and advise you on how you might move forward.
No pitching or selling from me; the time is yours.
Not ready to talk yet? Here are some free resources?
- Listen to my podcast, Experiencing Data - in the top 2% of all podcasts in the world
- Join my free Insights mailing list and get my latest thinking every Tuesday in your inbox
- Frameworks and additional resources are here.








