Free Insights

Learn to Design Effective Analytics Solutions and Data Products

Free Self-Assessment Guide

Download my free DFA Self-Assessment Guide, specifically crafted for non-designers, to learn how to evaluate your own analytics solution or data product.

Books and Suggested Reading

Recent Insight Articles by Brian

What internal analytics practitioners can learn from analytics “products” (like SAAS)

By Brian O'Neill

When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read moreWhat internal analytics practitioners can learn from analytics “products” (like SAAS)

Failure rates for analytics, BI, and big data projects = 85% – yikes!

By Brian O'Neill

Not to be the bearer of bad news, but I recently found out just how many analytics, IOT, big data, and BI projects fail. And the numbers are staggering. Here’s a list of articles and primary sources. What’s interesting to … Read moreFailure rates for analytics, BI, and big data projects = 85% – yikes!

My reactions to the Chief Data Officer, Fall 2017 conference summary

By Brian O'Neill

I ran into a an article about the Chief Data & Analytics Officer, Fall conference that summarized some of the key takeaways at the previous year’s conference. One paragraph in the article stuck out to me: … The Great Dilemma – Product … Read moreMy reactions to the Chief Data Officer, Fall 2017 conference summary

How can you possibly design your service effectively without these?

By Brian O'Neill

I’m working with a large, household-name technology company right now on a large project, and they struggle with one of the same things so many of my clients struggle with. Today’s topic is articulating use cases and goals in an … Read moreHow can you possibly design your service effectively without these?

Reader questions answered: “what are your top concerns designing for analytics?”

By Brian O'Neill

Today I want to respond to a reader who answered a previous email I sent you all about your top concerns designing for analytics. Here’s Évans’ email: +++++ In analytics, it’s not like a CRUD [Create-Read-Update-Delete] with a simple wizard-like workflow (Input … Read moreReader questions answered: “what are your top concerns designing for analytics?”

Video Sample: O’Reilly Strata Conf

By Brian O'Neill

This is recording of my presentation at the O’Reilly Strata Data Conference in New York City in 2017. Do you spend a lot of time explaining your data analytics product to your customers? Is your UI/UX or navigation overly complex? … Read moreVideo Sample: O’Reilly Strata Conf