Free Insights

Learn to Design Effective Analytics Solutions and Data Products

Free Self-Assessment Guide

Download my free DFA Self-Assessment Guide, specifically crafted for non-designers, to learn how to evaluate your own analytics solution or data product.

Recent Insights

(8) invisible design problems that are business problems

By Brian O'Neill

Today’s insight was originally inspired by a newsletter I read from Stephen Anderson on designing for comprehension, and I felt like this could be expanded on for analytics practitioners and people working on data products. One of the recurring themes … Read more(8) invisible design problems that are business problems

What internal analytics practitioners can learn from analytics “products” (like SAAS)

By Brian O'Neill

When I work on products that primarily exist to display analytics information, I find most of them fall into roughly four different levels of design maturity: The best analytics-driven products give actionable recommendations or predictions written in prose telling a user what … Read moreWhat internal analytics practitioners can learn from analytics “products” (like SAAS)

Failure rates for analytics, BI, and big data projects = 75% – yikes!

By Brian O'Neill

Not to be the bearer of bad news, but I recently found out just how many analytics, IOT, big data, and BI projects fail. And the numbers are staggering. Here’s a list of articles and primary sources. What’s interesting to … Read moreFailure rates for analytics, BI, and big data projects = 75% – yikes!

My reactions to the Chief Data Officer, Fall 2017 conference summary

By Brian O'Neill

I ran into a an article about the Chief Data & Analytics Officer, Fall conference that summarized some of the key takeaways at the previous year’s conference. One paragraph in the article stuck out to me: … The Great Dilemma – Product … Read moreMy reactions to the Chief Data Officer, Fall 2017 conference summary

How can you possibly design your service effectively without these?

By Brian O'Neill

I’m working with a large, household-name technology company right now on a large project, and they struggle with one of the same things so many of my clients struggle with. Today’s topic is articulating use cases and goals in an … Read moreHow can you possibly design your service effectively without these?

Reader questions answered: “what are your top concerns designing for analytics?”

By Brian O'Neill

Today I want to respond to a reader who answered a previous email I sent you all about your top concerns designing for analytics. Here’s Évans’ email: +++++ In analytics, it’s not like a CRUD [Create-Read-Update-Delete] with a simple wizard-like workflow (Input … Read moreReader questions answered: “what are your top concerns designing for analytics?”