I help companies design indispensable data products that customers love.

Are sales of your SAAS or enterprise software being hindered by poor UX, confusing analytics, or an unattractive UI?

In early 2015, Apptopia.com–a marketplace for mobile companies to buy and sell their apps–was looking for a second business opportunity to monetize the mounds of mobile app data they had collected: the actual download and revenue data from thousands of real apps across Google Play and iTunes. Apptopia knew that this data could be turned into a useful competitive intelligence analytics product for app publishers, advertisers, SDK companies, and investors that would provide a less expensive and better offering than the leading competitor, App Annie. However, they needed help turning all this data into a useful, usable, well-designed analytics product capable of becoming a successful subscription-based SAAS platform.

Instead of just showing users random tables and charts of time series data and “data visualizations” that don’t actually solve customer problems, Apptopia hired me to help them design a service that would allow app publishers and investors to answer real business questions prevalent in the app publishing world. Using my discovery process and a lot of dry-erase markers, we sketched out a product roadmap, including an MVP, and several follow-on features that would best satisfy the set of user goals, tasks, and business problems that we had uncovered.

And then I designed and helped them launch the MVP reflecting their new pivot to app intelligence.  

When the new product launched in June 2015, it had no revenue. However, According to Apptopia CEO Eliran Sapir in a recent TechCrunch article, “within 60 days [of launch], we were at $30,000 MRR. Within 120 days, we were at $70,000 MRR. And today, we’ve quadrupled that…it’s been a wild ride.” This revenue growth also helped Apptopia raise a second seed round of $2.7M led by Ashton Kutcher and Guy Oseary in November 2016.  Today, Apptopia's customers include Facebook, Localytics, Verizon, Google, Pinterest, NBC Universal, Philips, Deloitte, Chartboost, and SendGrid and its data has been featured in The Wall Street Journal, Forbes, CNN and Barrons.

From large enterprises to new startups, I've helped many companies design great products including:

MeYouHealthEtradeElysium DigitalFuture of Music Coalition

I wasn’t sure what to expect not having worked with a product designer before, but when Brian came on board, he helped us significantly accelerate our design efforts and meet our major enterprise clients’ expectations and deadlines. We have gotten a lot of mileage out of his work, and we've received good responses from our customers. I can’t recommend him enough.

Alex BeletskyAlex Beletsky
COO, Dispatch.me

When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.

Jonathan KayJonathan Kay
COO, Apptopia

Until Brian came in to help us, nobody could see a strategic direction, or if they did they lacked the ability to articulate it in an actionable way. This discovery and planning absolutely needed to happen and it's been great. It's nice to have a plan we can get behind and finally feel like we're on the same train as the leadership team. Execution will be more satisfying because we're going to have a better sense of what stakeholders need to see and how that relates to what we get to work on.

Tara HalwesTara Halwes
Principal UX Designer, DELL

Schedule your free, 30-minute consultation with me below and we will:

  1. Understand if your current design or design plan is aligned with your business objectives
  2. Validate whether your current design effort is on the right track
  3. Discuss what type of design assistance from me might get you the results you seek