I help tech companies design indispensable analytics software products that customers love
Do you manage an analytics-driven SAAS or enterprise app with an unattractive UI/UX that is hindering sales?
In early 2015, Apptopia.com–a marketplace for mobile companies to buy and sell their apps–was looking for a second business opportunity to monetize the mounds of mobile app data they had collected: the actual download and revenue data from thousands of real apps across Google Play and iTunes. Apptopia knew that this data could be turned into a useful competitive intelligence analytics product for app publishers, advertisers, SDK companies, and investors that would provide a less expensive and better offering than the leading competitor, App Annie. However, they needed help turning all this data into a useful, usable, well-designed analytics product capable of becoming a successful subscription-based SAAS platform.
Instead of just showing users random tables and charts of time series data and “data visualizations” that don’t actually solve customer problems, Apptopia hired me to help them design a service that would allow app publishers and investors to answer real business questions prevalent in the app publishing world. Using my discovery process and a lot of dry-erase markers, we sketched out a product roadmap, including an MVP, and several follow-on features that would best satisfy the set of user goals, tasks, and business problems that we had uncovered.
And then I designed and helped them launch that MVP, on time.
Within a few months of the July 2015 launch, we had turned their millions of revenue and download datapoints into an elegantly-designed subscription SAAS platform generating $51,000 in MRR.
The MVP launch also helped them with their secondary goal of securing additional fundraising by showing early revenue growth. Eventually, their marketplace business was renamed Fliptopia, and the analytics product became what is now known as Apptopia. Their customers now include Facebook, Localytics, and Verizon and its data has been featured in The Wall Street Journal, Forbes, CNN and Barrons.
“I wasn’t sure what to expect not having worked with a product designer before, but when Brian came on board, he helped us significantly accelerate our design efforts and meet our major enterprise clients’ expectations and deadlines. We have gotten a lot of mileage out of his work, and we've received good responses from our customers. I can’t recommend him enough.
“When you’re bringing on a consultant, there is always a level of uncertainty about results, and there’s nothing worse than ending up with solutions that aren’t feasible, workable, or usable at the end of the process. While Brian’s processes differed from what I was used to, and I didn’t always want to get into the level of requirements detail that he felt was necessary, the bottom line is that Brian brings a very high floor in terms of end results. Given how many different responsibilities I am juggling at any given time, it was extremely comforting to know that my goals for the product would always be met, and that my bottom line was so high. I’ve recommended Brian to my peers because the worst possible end result they will get from him is so much higher than what most designers can provide at their best.
©2016 Designing for Analytics, LLC